That's because Anonymous is for public listing. The Development team still knows who you are. Part of that is because every donation $250 and up must be acknowledged per the IRS; your gift gets recorded on your record and that's how acknowledgements are generated. It's best practice to thank donors for all gifts, regardless of amount. That's just good donor stewardship. |
| I always list as Anonymous. |
| We list as anonymous. We are not wealthy. |
| If you think your gift would encourage others, be recognized! But if you wish to keep it private, yes, be listed as Anonymous. Even for a small gift. |
| In our first few years we checked the anonymous box because we were new, unfamiliar with how Annual Fund works, and didn't want our information to be public. But after a couple of years, we felt more comfortable with the process and stopped being anonymous. |
How is it a “signal” of any sort if no one knows who you are? We do this, and candidly we think it kind of annoys the development people who would prefer it to be more public as a way of pressuring others to donate more. But we have no interest in anyone else knowing what we donated, why would we? |
| "Anonymous" usually means Confidential here. |
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We never do. Name on the wall, baby!
(We aren't wealthy.) |
| The only place we don’t list as anonymous is for donations to schools. One of our kids’ K-8 has a lot of really wealthy people but the donor base does not include many of them and giving at the school is pretty weak. I’ve volunteered for the annual fund before so I think it’s important for people to be able to see others’ name on that list. Schools who have a lot of families new to independent school life need help training up their families on philanthropy expectations, and I’m happy to be part of the social pressure that forces everyone to give. |
It does annoy the development people. You have no idea how many people say in private that they won’t give because their kid’s friend’s family didn’t give, or the people who live in the $3m house didn’t give, or whatever. As a volunteer who has these conversations, it makes it really hard to encourage participation and to get everyone to give their fair share because people are convinced that family x or y didn’t give so they shouldn’t, either. Even worse are the families who pretend to be the anonymous donors or allow people to assume they are those people but who never actually gave. Yes, this is a thing. Maybe it’s unique to smaller communities with only 2-3 anonymous gifts? |
| I always put my name because I want people to know. Also the development office prefers names. |
+1 We have very middle class jobs and make below the median income. If we can give, why can't others? |
| We prefer to be anonymous donors. We certainly aren't the wealthiest at our school, are likely doing better than some of our peers based on what they have willingly told us, and choose to live modestly in the city. We prefer to not draw attention to ourselves and simply tell our child we contribute to the school financially and through limited volunteering to show that we are invested in her schooling. We also expect that she will do the same one day. A genuine thank you from the Advancement Office is enough. However, I might feel differently if my child was at a school like the PP mentioned. YMMV. |
Yup, as a parent on the annual fund committee, they like the name recognition. Like when only I was on the committee, they asked if husband's name could be on the committee, as we have different last names. I decided I really don't like the strategies of the annual fund. And I feel too much information is shared. Like so and so are separated, divorced, mad at the school. You also know what the families donated before, like 3-4 years worth. You'd also be shocked how some seemingly wealthy people donate so little. I also hated "the ask amount" they asked for from certain families (usually families who school thinks should donate more I think). Anyhow, I've politely declined after that experience. |
My cousin is in development at a private school. It is amazing how much info they have on the families. She googles the social media of every family/donor and makes family tree like charts showing connections between people and families. Maybe the moms work together. Maybe they live on the same street. Maybe they used to be married. It has changed my donating habits for sure. |