I don’t think the actual in house PR staffer is furiously typing on Twitter, Facebook, Reddit, discord, mumsnet, and dcurbanmom.
I do think that various celebrities, political groups, leaders , tabloid media etc hire PR firms or have in house PR groups that sub contract this out. There are dark PR firms that specialize in amplifying a particular message, disinformation, creating a buzz , destroying reputations of competitors through trollng, AI, and bots. One of the first caught was actually a UK firm involved in South Africa.
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