| I do not understand the concept of. It sounds like a ghost kitchen with name brand recipes? |
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A ghost ghost kitchen, i.e., it reheats prepackaged meals.
https://thedigestonline.com/dining/what-is-wonder/ The only use case I see is the one mentioned in the article: you have picky eaters and don't want to visit three different restaurants. |
| DS attends UMD where they opened one. He said he tried it twice and the food was awful. This is coming from someone who is the least picky eater around. |
| They basically microwave the food or create pre-organized food kit meals for you. The food is prepped and frozen somewhere else. Many dishes are licensed from famous chefs and restaurants. Then you order online or from a kiosk, and dine in like a food hall or get delivery like a ghost kitchen. |
| So can you get a salad? Or is it all things that can be frozen? |
Yes they have salads, check out the menus on line. They have everything. |
| It’s not a ghost kitchen at all. At a ghost kitchen, they actually prepare the food on site, sharing kitchens. That is not what this place is. It is awful. |
| I've heard it's terrible. The reviews of the one in Reston are awful. If I wanted reheated packaged food, I'd go to the grocery store. |
| Amusing how they’ve ripped off so many existing concepts. It’s off-brand Cava, Sweetgreen, Chipotle, etc. And the restaurant brands are so cheesy and fake! Looks like a Canva template gallery! |
| What a shame to lose Brown’s Hardware in the City of Falls Church for this. (Or really for any restaurant - Broad Street has way too many restaurants - most mediocre). |
Yeah, that's why I called it a ghost ghost kitchen earlier. The accountability is completely separated from the "restaurants" with a number of intermediates to blame for poor performance. |
| It's private equity doing their PE enshittification of everything they touch and driving out local businesses before they inevitably over expand and take off into the night. |
| The worst thing about ghost kitchens is if they get a ton of bad reviews, they just change the name and it’s a fresh start. People ordering have no idea it’s the same bad place. |
h I’m concerned about extra traffic. They mostly do delivery. |
Why would anyone go out of their way to accommodate picky eaters with food like this? |