Setting up a 10b5-1

[Anonymous]

Does anybody have experience setting up a 10b5-1 plan? Any advice or recommendations?

This is all new to me, so I'm trying to gather insights.

[Anonymous]

Age you c-suite at a public company?

[Anonymous]

Anonymous wrote:Age you c-suite at a public company?

Yes.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Age you c-suite at a public company?

Yes.

And you need to come here to figure this out??

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Age you c-suite at a public company?

Yes.

And you need to come here to figure this out??

Interesting that you think by virtue of my position I should be an expert on personal finance. But I'm not. Maybe I got to where I am by being willing to acknowledge where I don't know something and asking for help.

Either way, the process of setting up the plan is handled by our bankers. That's easy. But there are myriad ways to set up your plan, and since this is my first time establishing one, I thought others who have done so might have some advice to share.

[Anonymous]

OP I’m not familiar with this so no advice to share, but congrats on what sounds like a new role!

[Anonymous]

Anonymous wrote:OP I’m not familiar with this so no advice to share, but congrats on what sounds like a new role!

Thank you!

[Anonymous]

You should not have your job if you are asking this question here!

[Anonymous]

Anonymous wrote:You should not have your job if you are asking this question here!

I'll be sure to resign on Monday. Thanks for the heads up.

[Anonymous]

Anonymous wrote:You should not have your job if you are asking this question here!

I think this is correct. You are a troll. Any C suite person that needs a 10b5-1 plan would have advice from the GC, HR, and from the securities firm where you hold any securities. Or you could even ask the CEO. If you have to ask here you have not a clue.

[Anonymous]

Anonymous wrote:

Anonymous wrote:You should not have your job if you are asking this question here!

I think this is correct. You are a troll. Any C suite person that needs a 10b5-1 plan would have advice from the GC, HR, and from the securities firm where you hold any securities. Or you could even ask the CEO. If you have to ask here you have not a clue.

lol

Yeah, let me ask the CEO for advice on how I should set up my equity sale plan. Or the GC. Or HR. All very interesting ideas.

You're at least right about one thing. The securities firm is on deck to set up the plan and I've already talked to them. They've given some limited advice, but it's ultimately my call on how to schedule how/when to sell my RSUs, and under what circumstances. Since this is new to me, I'm looking for insights - do people typically sell immediately upon vesting, do they try to DCA, what tax implications should I watch out for, etc? Google doesn't really yield much that I saw, so I thought I'd try here since there seem to be a bunch of high income people here. But I think most may earning from other types of sources, so... oh well. It was worth a shot.

But if I was a troll, this would be a very lame attempt. Sorry this has strangely triggered some people.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:You should not have your job if you are asking this question here!

I think this is correct. You are a troll. Any C suite person that needs a 10b5-1 plan would have advice from the GC, HR, and from the securities firm where you hold any securities. Or you could even ask the CEO. If you have to ask here you have not a clue.

lol

Yeah, let me ask the CEO for advice on how I should set up my equity sale plan. Or the GC. Or HR. All very interesting ideas.

You're at least right about one thing. The securities firm is on deck to set up the plan and I've already talked to them. They've given some limited advice, but it's ultimately my call on how to schedule how/when to sell my RSUs, and under what circumstances. Since this is new to me, I'm looking for insights - do people typically sell immediately upon vesting, do they try to DCA, what tax implications should I watch out for, etc? Google doesn't really yield much that I saw, so I thought I'd try here since there seem to be a bunch of high income people here. But I think most may earning from other types of sources, so... oh well. It was worth a shot.

But if I was a troll, this would be a very lame attempt. Sorry this has strangely triggered some people.

NP and it sounds Ike your question is more related to how to sell your stocks within an existing plan no? When I first read this it sounded like you were setting up a plan for your company in which case definitely should get legal counsel.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:You should not have your job if you are asking this question here!

I think this is correct. You are a troll. Any C suite person that needs a 10b5-1 plan would have advice from the GC, HR, and from the securities firm where you hold any securities. Or you could even ask the CEO. If you have to ask here you have not a clue.

lol

Yeah, let me ask the CEO for advice on how I should set up my equity sale plan. Or the GC. Or HR. All very interesting ideas.

You're at least right about one thing. The securities firm is on deck to set up the plan and I've already talked to them. They've given some limited advice, but it's ultimately my call on how to schedule how/when to sell my RSUs, and under what circumstances. Since this is new to me, I'm looking for insights - do people typically sell immediately upon vesting, do they try to DCA, what tax implications should I watch out for, etc? Google doesn't really yield much that I saw, so I thought I'd try here since there seem to be a bunch of high income people here. But I think most may earning from other types of sources, so... oh well. It was worth a shot.

But if I was a troll, this would be a very lame attempt. Sorry this has strangely triggered some people.

NP and it sounds Ike your question is more related to how to sell your stocks within an existing plan no? When I first read this it sounded like you were setting up a plan for your company in which case definitely should get legal counsel.

Ah, sorry for being unclear. Yes, this is more about when/how to sell my stocks. I do have to create a personalized plan since I'm considered an insider, but maybe that's not the important part.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:You should not have your job if you are asking this question here!

I think this is correct. You are a troll. Any C suite person that needs a 10b5-1 plan would have advice from the GC, HR, and from the securities firm where you hold any securities. Or you could even ask the CEO. If you have to ask here you have not a clue.

lol

Yeah, let me ask the CEO for advice on how I should set up my equity sale plan. Or the GC. Or HR. All very interesting ideas.

You're at least right about one thing. The securities firm is on deck to set up the plan and I've already talked to them. They've given some limited advice, but it's ultimately my call on how to schedule how/when to sell my RSUs, and under what circumstances. Since this is new to me, I'm looking for insights - do people typically sell immediately upon vesting, do they try to DCA, what tax implications should I watch out for, etc? Google doesn't really yield much that I saw, so I thought I'd try here since there seem to be a bunch of high income people here. But I think most may earning from other types of sources, so... oh well. It was worth a shot.

But if I was a troll, this would be a very lame attempt. Sorry this has strangely triggered some people.

So i'll come back to this as I as I know the answer. No, you wouldn't need to ask your CEO necessarily, but if you are C-Suite, it would not be odd to say to the CEO or other executives "hi xxx -- did you engage an external law firm or did our GC set up your 10b5-1". All it is is a simple sales grid like you would put in place for a repo. No different from law partners asking each other who their tax accountant is / recs given their tax complexities.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:You should not have your job if you are asking this question here!

I think this is correct. You are a troll. Any C suite person that needs a 10b5-1 plan would have advice from the GC, HR, and from the securities firm where you hold any securities. Or you could even ask the CEO. If you have to ask here you have not a clue.

lol

Yeah, let me ask the CEO for advice on how I should set up my equity sale plan. Or the GC. Or HR. All very interesting ideas.

You're at least right about one thing. The securities firm is on deck to set up the plan and I've already talked to them. They've given some limited advice, but it's ultimately my call on how to schedule how/when to sell my RSUs, and under what circumstances. Since this is new to me, I'm looking for insights - do people typically sell immediately upon vesting, do they try to DCA, what tax implications should I watch out for, etc? Google doesn't really yield much that I saw, so I thought I'd try here since there seem to be a bunch of high income people here. But I think most may earning from other types of sources, so... oh well. It was worth a shot.

But if I was a troll, this would be a very lame attempt. Sorry this has strangely triggered some people.

So i'll come back to this as I as I know the answer. No, you wouldn't need to ask your CEO necessarily, but if you are C-Suite, it would not be odd to say to the CEO or other executives "hi xxx -- did you engage an external law firm or did our GC set up your 10b5-1". All it is is a simple sales grid like you would put in place for a repo. No different from law partners asking each other who their tax accountant is / recs given their tax complexities.

Yes and even if you would not ask the CEO -- and I am not sure why as I have never met a CEO of any company that was not happy talking about his or her money and how it is managed --- you can and should talk to the GC and HR. If your question is on sales I do think you need to talk to fellow execs. At some companies, any selling is viewed as bad. Back in the day at Microsoft, anyone who sold anything was viewed as having one foot out the door. You need to know.