Is SSSAS a “luxury brand”?

[Anonymous]

We’re looking at all of the Alexandria privates for middle, and I stumbled upon this posting for the Director of Admissions (from a year ago).

They list one of the requirements as
“Professional appearance and behavior associated with a luxury brand”

The luxury brand thing is really sitting wrong with me. I’m not interested in purchasing a luxury brand school. What is luxury brand behavior anyway? Is it code for snotty?

Education= High-quality? Absolutely yes. Luxury? No.

Why not just say, “professional appearance and behavior required”?

I personally don’t like that this is how they perceive themselves and what they want to attract.

https://sssas.isolvedhire.com/jobs/913031.html

[Anonymous]

All private schools in the DMV are a luxury product, at least the ones with $40k+ tuition.

I agree it’s a dumb way to phrase it on a job description, but it doesn’t make me want to disavow the whole school.

[Anonymous]

Anonymous wrote:We’re looking at all of the Alexandria privates for middle, and I stumbled upon this posting for the Director of Admissions (from a year ago).

They list one of the requirements as
“Professional appearance and behavior associated with a luxury brand”

The luxury brand thing is really sitting wrong with me. I’m not interested in purchasing a luxury brand school. What is luxury brand behavior anyway? Is it code for snotty?

Education= High-quality? Absolutely yes. Luxury? No.

Why not just say, “professional appearance and behavior required”?

I personally don’t like that this is how they perceive themselves and what they want to attract.

https://sssas.isolvedhire.com/jobs/913031.html

tuition is $52k a year for a school that is not viewed as one of the top academic schools in the region. That's a luxury brand and they need to attract people who can afford it

[Anonymous]

I agree, the luxury brand this is cringey. That said, it's an oddly apt analogy as so many parents view their kids school as a de facto handbag that they wear to cocktail parties.

Even with all of that, SSSAS is a perfectly fine school for the right kid. But, even if you can somehow get comfortable comparing schools to luxury brands, SSSAS is a the equivalent of a Coach or Kate Spade, not a LV, Chanel or Fendi.

[Anonymous]

Anonymous wrote:I agree, the luxury brand this is cringey. That said, it's an oddly apt analogy as so many parents view their kids school as a de facto handbag that they wear to cocktail parties.

Even with all of that, SSSAS is a perfectly fine school for the right kid. But, even if you can somehow get comfortable comparing schools to luxury brands, SSSAS is a the equivalent of a Coach or Kate Spade, not a LV, Chanel or Fendi.

+1. This expression is in really poor taste. Take note, SSSAS.

[Anonymous]

Anonymous wrote:I agree, the luxury brand this is cringey. That said, it's an oddly apt analogy as so many parents view their kids school as a de facto handbag that they wear to cocktail parties.

Even with all of that, SSSAS is a perfectly fine school for the right kid. But, even if you can somehow get comfortable comparing schools to luxury brands, SSSAS is a the equivalent of a Coach or Kate Spade, not a LV, Chanel or Fendi.

I would call SSSAS LV, Chanel or Fendi. It's easily available to anyone willing to pay. The schools that are more selective would be more equivalent to bespoke brands with limited product inventory

[Anonymous]

Wow. Total cringe. Yuck. However wrote this has exceedingly poor judgment hoch initself suggests a problematic workplace. Who approved this?

[Anonymous]

The way I read it, they wanted a candidate that is bougie, not sloppily dressed or appears unpolished.

If you think any of the other privates in the DMV are different, then I will have what you're having because I could use something to help escape the reality of tuition right now.

They're all the same (look the same, dress the same, etc). It's marketing. It's not that deep.

[Anonymous]

Anonymous wrote:The way I read it, they wanted a candidate that is bougie, not sloppily dressed or appears unpolished.

If you think any of the other privates in the DMV are different, then I will have what you're having because I could use something to help escape the reality of tuition right now.

They're all the same (look the same, dress the same, etc). It's marketing. It's not that deep.

“Highly professional” would suffice though.

[Anonymous]

Ew, gross! I agree, very poor word choice. This does not reflect well on the school.

[Anonymous]

This is truly awful word choice. So unintentionally damning.

[Anonymous]

This is peak Episcopalian mindset. Fancy WASPs with no actual Christian values.

[Anonymous]

Accidental honesty.

[Anonymous]

We have a student at SSSAS and I don’t appreciate that phrasing. Admissions is certainly a marketing/sales position, but that comes across as tone deaf, especially since they also state they want a candidate that “genuinely relates with a diverse population of constituents.”

[Anonymous]

Anonymous wrote:This is peak Episcopalian mindset. Fancy WASPs with no actual Christian values.

As a former parent at the school this exemplifies the school EXACTLY.