Reading about suicide of influencer. Do you know an influencer?

[Anonymous]

Maybe the attention is too much. I feel like I read more and more people are committing suicide.

Separately, I’m sick of influencers. I know a woman who does it and she’s so conceited. I finally cut off all tiktok. At first it was fun and informative, not just annoying.

[Anonymous]

I work in social media and have worked with a lot of Influencers.

It's an incredibly stressful job. Humans really aren't meant to hear nonstop criticism and insults all day, every day. And people will find your every flaw and tear you down for it.

A lot go into debt trying to build their brand and never get out. Or they're successful for awhile, start spending all their money, then it dies off and they're freaked the gravy train ended. I'm in a mastermind with YouTubers and that happens constantly - they'll build a following, make a ton of money, and all of a sudden their niche falls out of fashion and they're scrambling for something new.

They also end up working extremely long hours. It looks easy enough - how long could a 30 second video take? - but it's a constant grind of finding brand deals and selling stuff.

That's why I prefer working behind-the-scenes. I'm not the one being torn down. If a client falls out of style, I can always go find a new one. I don't have to go into debt pretending to be rich.

[Anonymous]

Anonymous wrote:I work in social media and have worked with a lot of Influencers.

It's an incredibly stressful job. Humans really aren't meant to hear nonstop criticism and insults all day, every day. And people will find your every flaw and tear you down for it.

A lot go into debt trying to build their brand and never get out. Or they're successful for awhile, start spending all their money, then it dies off and they're freaked the gravy train ended. I'm in a mastermind with YouTubers and that happens constantly - they'll build a following, make a ton of money, and all of a sudden their niche falls out of fashion and they're scrambling for something new.

They also end up working extremely long hours. It looks easy enough - how long could a 30 second video take? - but it's a constant grind of finding brand deals and selling stuff.

That's why I prefer working behind-the-scenes. I'm not the one being torn down. If a client falls out of style, I can always go find a new one. I don't have to go into debt pretending to be rich.

Nonstop criticism and insults all day might drive me to suicide, too.

[Anonymous]

Why don't they just turn all comments off? Post what they want and walk away.

[Anonymous]

Interesting, PP. I went to school w someone who was trying sooo hard to become an influencer, and it was so awful and cringy. So boastful and lacking self-awareness. There were actually a few desperate, sad strangers commenting on her videos for help - and she was doling out lots of really harmful advice.

[Anonymous]

How many followers does one need to be considered an influencer?

[Anonymous]

Anonymous wrote:How many followers does one need to be considered an influencer?

I read that to get any deals at all etc you need at least 50,000 but that might be out of date. Maybe PP who works in social media knows?

[Anonymous]

Anonymous wrote:I work in social media and have worked with a lot of Influencers.

It's an incredibly stressful job. Humans really aren't meant to hear nonstop criticism and insults all day, every day. And people will find your every flaw and tear you down for it.

A lot go into debt trying to build their brand and never get out. Or they're successful for awhile, start spending all their money, then it dies off and they're freaked the gravy train ended. I'm in a mastermind with YouTubers and that happens constantly - they'll build a following, make a ton of money, and all of a sudden their niche falls out of fashion and they're scrambling for something new.

They also end up working extremely long hours. It looks easy enough - how long could a 30 second video take? - but it's a constant grind of finding brand deals and selling stuff.

That's why I prefer working behind-the-scenes. I'm not the one being torn down. If a client falls out of style, I can always go find a new one. I don't have to go into debt pretending to be rich.

Yes, the rest of us knew this and that’s why we scorn social media influencers. I would be sympathetic except how much sympathy does when deserve when they make tons of money for literally contributing to the downfall of society?

[Anonymous]

Anonymous wrote:I work in social media and have worked with a lot of Influencers.

It's an incredibly stressful job. Humans really aren't meant to hear nonstop criticism and insults all day, every day. And people will find your every flaw and tear you down for it.

A lot go into debt trying to build their brand and never get out. Or they're successful for awhile, start spending all their money, then it dies off and they're freaked the gravy train ended. I'm in a mastermind with YouTubers and that happens constantly - they'll build a following, make a ton of money, and all of a sudden their niche falls out of fashion and they're scrambling for something new.

They also end up working extremely long hours. It looks easy enough - how long could a 30 second video take? - but it's a constant grind of finding brand deals and selling stuff.

That's why I prefer working behind-the-scenes. I'm not the one being torn down. If a client falls out of style, I can always go find a new one. I don't have to go into debt pretending to be rich.

What’s a mastermind?

Also, you say you advise influencers. How does one get hired for that kind of position with significant experience as an influencer?

[Anonymous]

Influencers are usually successful when their brand looks like it's just, like, their cool chaotic/minimalist/crunchy/preppy life, rather than a carefully curated story being broadcast for money. We like to believe that it's real, because that's low-effort for us. Keeping up the show is not low-effort for them, though. It requires a lot of work and attention. There is branding. There is strategy. But we, as an audience, are turned off if it doesn't seem "natural."

It's in no way surprising to me that people develop mental health difficulties as a result of that kind of work environment.

[Anonymous]

Anonymous wrote:Maybe the attention is too much. I feel like I read more and more people are committing suicide.

Separately, I’m sick of influencers. I know a woman who does it and she’s so conceited. I finally cut off all tiktok. At first it was fun and informative, not just annoying.

I think you kind of have to be.

[Anonymous]

I know someone who is an influencer but not a really big one - about 60k followers. Most are from her time as a presenter on a sports cable channel several years ago, and since then she has had kids and now being a mom and influencer is her full time thing. She posts content almost every day, but I don’t think she has any big brand deals, it’s more just freebies and some press days. It definitely can’t be worth it financially but I guess she likes the free stuff and she must enjoy doing it. She doesn’t seem overly stressed by it

[Anonymous]

Anonymous wrote:Why don't they just turn all comments off? Post what they want and walk away.

If you do that, you don't make any money.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I work in social media and have worked with a lot of Influencers.

It's an incredibly stressful job. Humans really aren't meant to hear nonstop criticism and insults all day, every day. And people will find your every flaw and tear you down for it.

A lot go into debt trying to build their brand and never get out. Or they're successful for awhile, start spending all their money, then it dies off and they're freaked the gravy train ended. I'm in a mastermind with YouTubers and that happens constantly - they'll build a following, make a ton of money, and all of a sudden their niche falls out of fashion and they're scrambling for something new.

They also end up working extremely long hours. It looks easy enough - how long could a 30 second video take? - but it's a constant grind of finding brand deals and selling stuff.

That's why I prefer working behind-the-scenes. I'm not the one being torn down. If a client falls out of style, I can always go find a new one. I don't have to go into debt pretending to be rich.

Nonstop criticism and insults all day might drive me to suicide, too.

They could always find different work. Or learn to ignore the comments like other public figures do. And most well-known influencers consider themselves and pay for little blue checks so others know they consider themselves to be THE Official TM person. It’s the price of doing business.

[Anonymous]

Why do I see them talking and putting on their makeup, no matter what they're talking about? Please stop that.