2023 Niche results: Basis McLean #1 in VA in 3 categories: best private HS in VA, best college prep…

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Basis Mclean is on a PR overdrive. Suddenly there are “Love being a BIM family” lawnsigns everywhere. Don’t know much about the school but there is obviously an effort to get the word out.

This is done every year. I know as I am a parent of a child in the early learning program. If you are seeing more signs, it indicates there are more BIM students in your area (or wherever you are seeing the signs). And yes it is advertising, as is everything in the US.

Agreed. Also a parent here. PP makes it sound like the school owns all these houses and yards and are plastering people with their ads involuntarily. These are homes of parents and they are apparently happy (contrary to the same negative posters on this forum) to put the signs up on their own yard. So that point kind of backfired.

My point as the PP was not to pass judgement on the school. But hey there are many privates in the area. Don’t see too many families posting signs saying how they love being part of the XYZ school family. It like the guy who holds a 4 foot tall teddy bear with a heart in International arrivals to express his love. I am sure it works for people but is a little out of step with everyone else.

Same reason politicians do it. Yard signs look positive and bright; they don't come with the clutter of scandal and turmoil that one might find if they read up on a given candidate (like several in this fall's elections).

Unvarnished rah rah is needed to offset documented records of turbulence like BIM has had since it opened. The wave of teacher and staff departures in 2022 just reinforces that need.

Let’s remember: advertising matters in a major way to BIM — it is a *for profit school* that reportedly has bled red ink since it opened. The Big 3, the Big 5 and the Big 10 aren’t going to run out of applicants at any time in the next decade with or without advertising (ofc they all run the obligatory parent magazine ads and have the window/bumper stickers) because their reputations, networks and feeder school relationships are well-established. But BIM has none of this so understandably it needs a much more visible, active, in-your-face marketing campaign to put butts in seats (or keep the proverbial lights on). It’s odd the BIM boosters don’t seem to understand this and get so defensive when stuff like this is pointed out.

[Anonymous]

Anonymous wrote:OMG BASIS lady you need to stop. There are more than one of us on here who know who you are IRL.

Who

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

MS director left. But the high school director had been there for a long time. He is very nice guy.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

Agreed!! Mild manner and responsive to email from parents and kids. My kid who is a new 9th grader likes him a lot.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

The HS director for several years (maybe from the opening, not sure) was a woman who chose to leave the school this August. Look it up in any yearbook since at least 2018-2019. Simple facts.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

The HS director for several years (maybe from the opening, not sure) was a woman who chose to leave the school this August. Look it up in any yearbook since at least 2018-2019. Simple facts.

She was not there the first year, but came on as Dean the 2nd year along with a Director (who later became HOS for a short time). They then added the previous MS director in the HS dean position but had to move him to MS when other people left or were fired. Someone’s family member was then hired as HS dean but he lived several hours away and it didn’t last long. The plan was of course to have a Dean and a Director for each part of the school. But they have mostly put teachers in these positions rather than experienced school administrators. It’s been a lot of changes. Great that the new guy is well-liked, hopefully he will stay for a while.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Maybe current HS director was in another admin position before. I heard he has been there for a long time.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

The HS director for several years (maybe from the opening, not sure) was a woman who chose to leave the school this August. Look it up in any yearbook since at least 2018-2019. Simple facts.

She was not there the first year, but came on as Dean the 2nd year along with a Director (who later became HOS for a short time). They then added the previous MS director in the HS dean position but had to move him to MS when other people left or were fired. Someone’s family member was then hired as HS dean but he lived several hours away and it didn’t last long. The plan was of course to have a Dean and a Director for each part of the school. But they have mostly put teachers in these positions rather than experienced school administrators. It’s been a lot of changes. Great that the new guy is well-liked, hopefully he will stay for a while.

[Anonymous]

Anonymous wrote:

Anonymous wrote:OMG BASIS lady you need to stop. There are more than one of us on here who know who you are IRL.

I have seen posts from several different former employees here filling people in on the facts about BIM. But if you feel you need to threaten personal retribution against someone based on what they say (and you don't really have a clue who writes what here), that says far more about you than it does about them. Also reflects on the parent cohort at the school.

Well done.

She is one of the former employees who accused parents whoever supported Basis here were hired by Basis -“BASIS LADY” was what she called the parents who support Basis

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

Agreed!! Mild manner and responsive to email from parents and kids. My kid who is a new 9th grader likes him a lot.

Yes. Everyone like him.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:OMG BASIS lady you need to stop. There are more than one of us on here who know who you are IRL.

I have seen posts from several different former employees here filling people in on the facts about BIM. But if you feel you need to threaten personal retribution against someone based on what they say (and you don't really have a clue who writes what here), that says far more about you than it does about them. Also reflects on the parent cohort at the school.

Well done.

She is one of the former employees who accused parents whoever supported Basis here were hired by Basis -“BASIS LADY” was what she called the parents who support Basis

Yes. Everyone likes her.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

Agreed!! Mild manner and responsive to email from parents and kids. My kid who is a new 9th grader likes him a lot.

Just asked my daughter. Same feedback

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I will never understand the parade of people who come on these forums to bash and/or pump up BIM. It is a great school for what it tries to do and for families who are interested in their product.

It does not offer a particularly well-rounded experience but your child will leave very advanced, especially in STEM fields, and will probably have enough college credit through AP exams to skip 2-3 semesters.

The middle school is a phenomenal place to get ready for TJ but if you're looking for deep activities options or a social life, it ain't gonna happen. Early Learning and Primary are probably the strongest programs that they have to offer relative to those in the area.

Worst thing about it is that instead of charging you up front and providing a full-service experience like many other privates in the area, you get nickel-and-dimed constantly for things like books, trips, and activities. It's like going on a discount airline and then having to pay to carry on a bag or to use the overhead compartment or for a bottle of water.

BIM is what it is and it's a great option for some families and a terrible option for others.

Those families deserve a full airing of the management chaos and high staff and student turnover since the school opened in 2016. Pretending it's a top school all around that is excelling on all fronts is just PR BS. That's what dissenters here object to and try to counter with real information and experience.

A full airing would include the fact that things were much worse in the first half of the school's history to date and that they've improved significantly since then. It is certainly not excelling on all fronts but some of the crap that I see on here is not warranted given what is actually going on on the ground there.

Would that include the departures of the HS and MS directors days before the school year started and the departure this year of several key faculty who started with the school when it opened? How about the spring 2020 plan to sublet half the building? How about the late 2020 departure of the HoS six months before his contract ended?

BIM is barely pulling itself back together. Several recently departed faculty left specifically because of the new management. The current acting directors of HS and MS have very little management experience of any kind.

No, it's not something years in the past. It's now.

So, why did the directors leave right before school started? I thought the be HoS was bringing about positive change?

MS director left. But the high school director has been there for a long time. He is a very nice guy.

Agreed!! Mild manner and responsive to email from parents and kids. My kid who is a new 9th grader likes him a lot.

Just asked my daughter. Same feedback

This thread needs to wrap …

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Basis Mclean is on a PR overdrive. Suddenly there are “Love being a BIM family” lawnsigns everywhere. Don’t know much about the school but there is obviously an effort to get the word out.

This is done every year. I know as I am a parent of a child in the early learning program. If you are seeing more signs, it indicates there are more BIM students in your area (or wherever you are seeing the signs). And yes it is advertising, as is everything in the US.

Agreed. Also a parent here. PP makes it sound like the school owns all these houses and yards and are plastering people with their ads involuntarily. These are homes of parents and they are apparently happy (contrary to the same negative posters on this forum) to put the signs up on their own yard. So that point kind of backfired.

My point as the PP was not to pass judgement on the school. But hey there are many privates in the area. Don’t see too many families posting signs saying how they love being part of the XYZ school family. It like the guy who holds a 4 foot tall teddy bear with a heart in International arrivals to express his love. I am sure it works for people but is a little out of step with everyone else.

BS
Same reason politicians do it. Yard signs look positive and bright; they don't come with the clutter of scandal and turmoil that one might find if they read up on a given candidate (like several in this fall's elections).

Unvarnished rah rah is needed to offset documented records of turbulence like BIM has had since it opened. The wave of teacher and staff departures in 2022 just reinforces that need.

Let’s remember: advertising matters in a major way to BIM — it is a *for profit school* that reportedly has bled red ink since it opened. The Big 3, the Big 5 and the Big 10 aren’t going to run out of applicants at any time in the next decade with or without advertising (ofc they all run the obligatory parent magazine ads and have the window/bumper stickers) because their reputations, networks and feeder school relationships are well-established. But BIM has none of this so understandably it needs a much more visible, active, in-your-face marketing campaign to put butts in seats (or keep the proverbial lights on). It’s odd the BIM boosters don’t seem to understand this and get so defensive when stuff like this is pointed out.