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They bought into a pyramid scheme with compounding debts.
At the time Xponential surfaced, it seemed as if there was no limit to the long tail of bougie fitness. https://www.bloomberg.com/news/features/2023-12-07/club-pilates-pure-barre-owners-say-xponential-left-them-bankrupt |
| Behind a paywall. Anyone have a gift link? |
| lol. I've seen it with my own eyes. |