College questions asking about siblings' schools

Anonymous
Why does Northwestern's questions section ask about siblings in college and which colleges? This has zero to do with financial aid. We are full pay. Is there a benefit or detriment to identifying the siblings' private colleges, which are less selective than Northwestern? The name of the colleges isn't a mandatory response, but I would like to know what the purpose of this information is before my kid discloses it.

Any AOs here? What context does this provide?
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