So tired of "x" replacing "+" or "and"

[Anonymous]

I don't get this marketing thing at all: Rihanna x Puma, Mugler x H&M.
Am I alone? Why is this so trendy?

[Anonymous]

It signals a collaboration and multiplies both brands' impact. It's more meaningful than simply + or and. Way better than an em dash — which can look subtractive

[Anonymous]

The worst is

Blah / Bluh

Terribly divisive.

[Anonymous]

OP, language constantly evolves. A language that does not change is a dead language in a dead civilization. This is maybe the concept that was eluding you. Embrace change, even if you don't use it yourself.

[Anonymous]

Because + means it's just putting them together and getting the sum. X indicates you get more when you put them together. I think it makes sense for what they're trying to say

[Anonymous]

Maybe it should be Puma ^Rihanna

[Anonymous]

get a real problem

[Anonymous]

Well, I agree with you OP. It's been a thing for maybe a decade now and I still don't like it.

[Anonymous]

Is Mugler x H&M distributive?