Anonymous wrote:Those colors aren't actually the official colors of either party (they've only been in current use since the 2000 election). You're probably right that a Republican running in a heavily Democratic area wouldn't mind if people thought she was a Democrat... but it's not like Democrats have to use blue and Republicans have to use red.
Wikipedia has the recent history of the TV networks and their colorful maps:
Since the 1984 election, CBS has used the opposite scheme: blue for Democrats, red for Republicans. ABC used yellow for Republicans and blue for Democrats in 1976, then red for Republicans and blue for Democrats in 1980, 1984, and 1988. In 1980, when John Anderson ran a relatively high-profile campaign as an independent candidate, at least one network provisionally indicated that they would use yellow if he were to win a state. Similarly, at least one network would have used yellow to indicate a state won by Ross Perot in 1992 and 1996, though neither of them did claim any states in any of these years.
By 1996, color schemes were relatively mixed, as CNN, CBS, ABC, and The New York Times referred to Democratic states with the color blue and Republican ones as red, while Time and The Washington Post used the opposite scheme.[15][16][17] NBC used the color blue for the incumbent party, which is why blue represented the Democrats in 2000.
And the red/blue assignment stuck because of the drawn-out process of deciding the 2000 election, which meant that the maps were in the media for a lot longer, and people began to speak of "red" and "blue" states.
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