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[quote=Anonymous]Nanny here.

First you need to figure out what kind of family you are looking for and market yourself to that group specifically.  Think about what makes you special.  Doing activities, playing at the park, baking, etc. are all fine but nothing that is going to make a family fall in love with you.

For example, in my most recent nanny search, I was looking for a family that would provide good work/life balance, with hands-on parents who would value having a collaborative, teammate-style relationship, with at least 2 kids ages 2 and under.

Here is what makes me special:
I have been doing this for 15 years and am passionate about my work.
I have worked with ages newborn-10, but am especially good with babies and toddlers and I have over 2500 hours of experience with newborns alone.
I have a lot of twin experience and experience with large families.  I know how to juggle a lot.
I am an excellent cook and have experience cooking for families with dietary restrictions/food allergies.
I am a loving but firm positive disciplinarian who can hold a boundary while focusing on emotional intelligence and self-regulation skills.

I think a lot of nannies think they should just cast a wide net and see what families are out there and not be too specific, but that ends up with you feeling to the parents like a very bland, middle-of-the-pack nanny.  Better to go on 3 interviews with families who think you are incredible than to go on 20 interviews where the families think you just average.

Drill down and think through the specifics and post an add that explains exactly who you want to work for and exactly why you are the perfect nanny for that imaginary family.
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