Anonymous wrote:I've noticed in the past week or so that the only time Jen pops up in my FB feed any more is when it's a sponsored post. I'm really wondering if this is something that she had to do before, or is her engagement down that much that she's had to resort to paying to get her posts in front of people? The last one I saw had been up for almost a day and had about 36 comments. I can remember anything she posted having hundreds of comments within hours.

Maybe it's just a shift in social media, with most of the action happening on Instagram, but it seems like her 'brand' may be struggling. Perhaps it's due to her shifting views, perhaps it's due to her shilling, or any number of other things. But could it also just be that celebrity works differently these days? It seems like a lot of the women's authors in that 30-40 year old age range have operated much more like influencers than authors. They gained popularity based on blog posts, or other social media platforms in more recent years, cranked out a few books, and then slowly faded away. Does anyone even remember Ann Voskamp any more? But on the older sphere you still have the Beth Moores, Kay Arthurs, and more who still seem to be going strong even if their audience or views have shifted.

I think Jen needs to prepare for the possibility of a career shift. She's struggling enough just being an almost-50 year old influencer. I don't think she can maintain this for that many more years, especially as social media continues to change and grow. She's aged out. She needs a solid body of writing underneath her and she doesn't have that. She sold her books on the basis of her name, but the underlying writing isn't the sort that will still grip you years down the road. It's the type that you read in another 20 years and think 'wow, that's dated.' Not so much in terms of the message, but in the way she writes.