Anonymous wrote:My grandpa owned a restaurant and we still have copies of his old menus and the photos from the staged photoshoots of the dishes for the menus, which show the growing portion size.
He owned the restaurant from the late 60s to the early 00s. 60s, 70s, and even most of the 80s, the portion sizes were pretty normal (standard). Things started getting bigger in the late 80s and then just kept increasing throughout the years.
An example of a breakfast that was on the menu in the 70s was 2 eggs over easy, 2 pieces of white toast, 2 slices of bacon, a side of seasonal fruit. That same breakfast on the last menu before he sold was 3 eggs any style, 3 pieces of bacon/sausage links, hash browns, and your choice of either 2 pieces of Texas-style toast/2 pancakes/1 waffle. He had to keep increasing the portion size and the items because there's nothing a consumer hates more than having to add on items a la carte.
A lunch special was a tuna melt on normal bread with some fries back then. A lunch special in the 90s was a tuna melt on huge, thick sliced bread with multiple kinds of cheese, and bottomless fries if eaten in the restaurant.
Factor in the huge portion sizes with a lack of movement and you get obesity. My siblings who have kids don't let them roam and play outside like we were allowed to do as kids. We're ages 29-38 for reference. They're too afraid of child predators and all of the what ifs that could happen. I don't have kids, so I won't pretend to know what that's like. But I see the same thing in my neighborhood. The kids don't really get to ride their bikes any farther than a few houses down from theirs or in circles in the cul-de-sac. Our bikes WERE our lives when we were kids. We rode those things all over our town to the library, our local water park, the mall, etc.
He was probably also trying to compete with national 'local' chains that like to give a mom-and-pop sort of feel like Cracker Barrel or IHOP or Waffle House. They were founded anywhere from 58 - 69 but all started going national in the 70s and 80s right when he would have had to add more-and-more food items to a single entree. Right now, I can go into any CBarrel across the country and get a 'Grandmas's Breakfast Sampler' for $7.69 with meats (two pieces of bacon, sausage, or ham), hashbrown casserole, two pancakes or french toast, two scrambled eggs, and biscuits.
That single plate would have been a meal for 3 in the 70s.
Americans want to feel like they're getting a bang for their buck. Even though overeating is making us fat, it's about value. Contrast that to summers in Europe where a tiny meal costs $15 Euros ($22 dollars).