I saw a Latina as their online model. They have 3 models online. One blonde, second a Caucasian brunette and the third does look Latina. So there 1/3 minority.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

VV isn't fashionable. Don't confuse popular in a niche market with fashionable.

Actually, VV has broken out of the niche market and is quite trendy. Go to any private school or affluent public high school in this area and you'll see a ton of VV. The brand has become very predictably preppy and lost all the fun it once had. It's perfect for boring and conformist people of any race or ethnicity. How fabulous!

It's really not, and you don't seem to understand fashion very well. It's certainly not "trendy".

Streetwear- now that's a current trend. VV? No.

And what middle schoolers at Stone Ridge are wearing on free dress days do not count

It goes well beyond middle schoolers at Stone Ridge. Note the rack space devoted to VV at Nordstrom tbd, for example. And, actually, that's exactly what counts in making a trend -- popularity.

You fail to note the difference between popularity and a trend.

Hanes has a rack at Nordstrom, hardly makes them a huge trend.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

Sad but true. They do have to worry about protecting their brand...

Exactly. Remember Nautica, Timberland, and Tommy Hilfiger?

Lacoste

Ralph Lauren, Polo, Michael Kors

K Swiss

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

VV isn't fashionable. Don't confuse popular in a niche market with fashionable.

Actually, VV has broken out of the niche market and is quite trendy. Go to any private school or affluent public high school in this area and you'll see a ton of VV. The brand has become very predictably preppy and lost all the fun it once had. It's perfect for boring and conformist people of any race or ethnicity. How fabulous!

It's really not, and you don't seem to understand fashion very well. It's certainly not "trendy".

Streetwear- now that's a current trend. VV? No.

And what middle schoolers at Stone Ridge are wearing on free dress days do not count

It goes well beyond middle schoolers at Stone Ridge. Note the rack space devoted to VV at Nordstrom tbd, for example. And, actually, that's exactly what counts in making a trend -- popularity.

Anonymous wrote:

Anonymous wrote:I'm white, and I've never even heard of Vinyard vibes before seeing this thread

Are you one of the poors?

If being one of the poors means NEVER having to wear an outfit like this, hand me my welfare check.

http://www.vineyardvines.com/womens-dresses/magnolia-stripe-shift-dress/2Q0610.html?cgid=Womens-Dresses-Skirts&dwvar_2Q0610_color=111&start=7

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

VV isn't fashionable. Don't confuse popular in a niche market with fashionable.

Actually, VV has broken out of the niche market and is quite trendy. Go to any private school or affluent public high school in this area and you'll see a ton of VV. The brand has become very predictably preppy and lost all the fun it once had. It's perfect for boring and conformist people of any race or ethnicity. How fabulous!

It's really not, and you don't seem to understand fashion very well. It's certainly not "trendy".

Streetwear- now that's a current trend. VV? No.

And what middle schoolers at Stone Ridge are wearing on free dress days do not count

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

VV isn't fashionable. Don't confuse popular in a niche market with fashionable.

Actually, VV has broken out of the niche market and is quite trendy. Go to any private school or affluent public high school in this area and you'll see a ton of VV. The brand has become very predictably preppy and lost all the fun it once had. It's perfect for boring and conformist people of any race or ethnicity. How fabulous!

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I'm white, and I've never even heard of Vinyard vibes before seeing this thread

Likewise. I guess because my family never went to Martha's Vineyard, Nantucket, etc. I find the pastel colors look bizarre. Saw a guy on the metro the other day wearing salmon colored shorts and a light blue collared shirt. If that's what it takes to project preppiness or wealth I'm glad my husband doesn't like that look, because it wasn't attractive at all.

I agree. It's hideous.

And the antithesis of manly.

Anonymous wrote:

Anonymous wrote:I'm white, and I've never even heard of Vinyard vibes before seeing this thread

Likewise. I guess because my family never went to Martha's Vineyard, Nantucket, etc. I find the pastel colors look bizarre. Saw a guy on the metro the other day wearing salmon colored shorts and a light blue collared shirt. If that's what it takes to project preppiness or wealth I'm glad my husband doesn't like that look, because it wasn't attractive at all.

I agree. It's hideous.

Anonymous wrote:I'm white, and I've never even heard of Vinyard vibes before seeing this thread

Likewise. I guess because my family never went to Martha's Vineyard, Nantucket, etc. I find the pastel colors look bizarre. Saw a guy on the metro the other day wearing salmon colored shorts and a light blue collared shirt. If that's what it takes to project preppiness or wealth I'm glad my husband doesn't like that look, because it wasn't attractive at all.

I thought this was going to be about the clothes being white---which would be a shocking change from the usual rainbow.

Anonymous wrote:

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

VV isn't fashionable. Don't confuse popular in a niche market with fashionable.

You mean walking around looking like m and m Easter colors is not fashion ... Who knew.

Anonymous wrote:They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them.

VV isn't fashionable. Don't confuse popular in a niche market with fashionable.

Vineyard Vines has some funky stuff. Burburry is mostly Asian. Ever go to a Coach outlet?

AA woman, I grew up on MV in the summer and it was really exciting when VV first came out, kind of a home grown hoorah. I have tons of family and friends who wear their clothing but I've noticed the catalogs stopped including minorities over the last few years which is disheartening because MV does have a very rich black history and it would have been nice to have a brand that was truly inclusive and reflected the diversity of the island. Oh well.

As for people who say they don't count race when they shop, that's just pointing to your privilege. You don't have to search for likeness in a magazine or catalog because it's served up to you on the cover. If likeness appeal didn't matter, that branch of marketing would cease to exist so get real.