She explained what we needed to do for the college admissions process and the tools and resources available to us. That was very useful to us (first child, immigrant parents). She also explained the timeline. More importantly she was able to tell us to relax and not be stressed.
Other than that, we listed what our criteria were - major, ranking, finances - and selected the schools based on that. DC had good SAT, GPA, internship experience, 1 long term prestigious EC activity and 1 long term volunteer work - that DC could write about. No other hooks. No legacy, no awards, no hardship story, no sports, not eligible for any kind of affirmative action.
DC applied to 3 schools for EA and was accepted by December in all 3.