Anonymous wrote:Isn’t the oldest part of the population huge now?

Don’t they have much more discretionary income than young people?

Can you find an agency that is exploit these trends and would value your insights into the older segment of adults??

(Think AARP)

Yes, elders have way more income than Gen Z.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Stop complaining. You aren’t better than them. Embrace your age.

Fine, go tell black women and people in wheelchairs to stop complaining and “embrace” themselves too. Some of you just don’t understand that age discrimination IS discrimination.

Everyone gets old. Therein lies the difference.

So this justifies discrimination? What poor, lazy reasoning.

Well when everyone faces the same thing at some point in their lives then no one is really being “discriminated” against. Ageism is the most equal opportunity -ism out there!

As others have noted, this issue is field-specific. I'm in scientific research, which skews *heavily* in favor of senior researchers, so much so that it's created all kinds of undesirable domino effects over the last couple of decades. This is particularly concerning given all the data on scientific creativity peaking in your mid- to late- thirties.

Anonymous wrote:I would think marketing to GenZ would be easy. Just repackage all those plastic surgery, hair plugs, and tattoo removal ads into a TikTok dance. Or take those boomer pharmaceutical ads where they have the coolest job ever but have HepC and change it to a GenZ sitting in a Manhattan studio getting 1 million likes while on an anti-anxiety pill.

Op - lol - you just described my job.
I’m just a little sick of the contempt with which gen z themselves and gen z marketers have for anyone older than gen z. It feels deeply inappropriate and annoying

I would think marketing to GenZ would be easy. Just repackage all those plastic surgery, hair plugs, and tattoo removal ads into a TikTok dance. Or take those boomer pharmaceutical ads where they have the coolest job ever but have HepC and change it to a GenZ sitting in a Manhattan studio getting 1 million likes while on an anti-anxiety pill.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:
My company does zero TV commercials, we do zero physical post office ads, do zero print ads, we don’t have an 800 number to call or a website to sign up.

Gen Z don’t watch TV, open mail, make phone calls or use websites. We are now focusing on Gen Alpha. Really pushing for people born in 2010s. Most people in world don’t even speak English.

To be honest a 25 year old white English speaking marketing person is an old women out of touch to a 12 year old customer in India.

They should fire everyone in marketing over 27 you are out of touch

So I notice you didn't mention anything about a 25 year old white man or black man or POC

So not only are you ageist you are sexist and racist

Black straight men are smart enough not to work in marketing the gay white men well I guess if they can’t get a job in fashion.

You be surprised at spending power kids. We got kids 12-18 who spend thousands each month. My own 16 year old daughters friend has a $1,000 a week allowance.

WTH is a 12-14 spending thousands on per month? Let alone older teens. Not the GenZ kids I have and know. This is not a priority to the vast majority of them. Millennials maybe, when they were younger.

I find this so sad you’re bragging about this kind of behavior.

Some Gen Z are millionaires already. Look at all the new Gwagons and Wranglers driven by 17 year olds. Look at demographic at mall. Did you know 55 percent of Americans under 20 already have a credit card?

Old men over 40 only buy socks and underwear.

We have a debit card at work for the 12-17 year old crowd we started with $500 a day limits, we raised it to $1,000 now we are rolling out variable limits as we have 12-17 hiring above $1,000 a day. They are “topping” then up regularly.

Ehh. Statistically speaking, the young generation is broke. I'm sure some have money like some always do in every generation.

I wouldn't be surprised of ageism is worse now than it was 10 or 20 years ago as there has been a significant cultural shift with the great awokening and all that discontent.

Anyway, I work in consulting, not marketing. Age is valued where I am because of the experience that comes with age. We don't pander to kids.

It's always been like this OP. The younger generation is less jaded and more open to brands, so they are the ones you want to get hooked while they are young.

Isn’t the oldest part of the population huge now?

Don’t they have much more discretionary income than young people?

Can you find an agency that is exploit these trends and would value your insights into the older segment of adults??

(Think AARP)

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:
My company does zero TV commercials, we do zero physical post office ads, do zero print ads, we don’t have an 800 number to call or a website to sign up.

Gen Z don’t watch TV, open mail, make phone calls or use websites. We are now focusing on Gen Alpha. Really pushing for people born in 2010s. Most people in world don’t even speak English.

To be honest a 25 year old white English speaking marketing person is an old women out of touch to a 12 year old customer in India.

They should fire everyone in marketing over 27 you are out of touch

So I notice you didn't mention anything about a 25 year old white man or black man or POC

So not only are you ageist you are sexist and racist

Black straight men are smart enough not to work in marketing the gay white men well I guess if they can’t get a job in fashion.

You be surprised at spending power kids. We got kids 12-18 who spend thousands each month. My own 16 year old daughters friend has a $1,000 a week allowance.

WTH is a 12-14 spending thousands on per month? Let alone older teens. Not the GenZ kids I have and know. This is not a priority to the vast majority of them. Millennials maybe, when they were younger.

I find this so sad you’re bragging about this kind of behavior.

+1 Pathetic. Those are the kind of kids my teen makes fun of and actively avoids.

FYI we pay influencers at work to help sign up other young people. We for instance have two in NY one at NYU and one at Columbia we pay thousands to these college students to promote our card. I am sure they do tons of other companies.

Do you think that makes it seem better? It doesn’t.

Gen z may have earning power but it’s millennials and young gen x who will get the ‘great wealth transfer’. And they will spend it bc inflation high and wages stagnant and won’t pass it on

The thing is the TikTok algorithms ability to get millions of views ON millions of different ppl is finite (mathematically). So the world where you pay a lot of influencers and creators a moderate amount will top out like every social network before as the algo deprioritizes organic and soups paid (if the govt lets it continue that far) and a lot of those ppl will have to either a. Have to figure out how to get way better at making content than putting on a crappy pair of pants and saying ‘do you guys like it?’ Or find another job and adjust their lifestyle

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:
My company does zero TV commercials, we do zero physical post office ads, do zero print ads, we don’t have an 800 number to call or a website to sign up.

Gen Z don’t watch TV, open mail, make phone calls or use websites. We are now focusing on Gen Alpha. Really pushing for people born in 2010s. Most people in world don’t even speak English.

To be honest a 25 year old white English speaking marketing person is an old women out of touch to a 12 year old customer in India.

They should fire everyone in marketing over 27 you are out of touch

So I notice you didn't mention anything about a 25 year old white man or black man or POC

So not only are you ageist you are sexist and racist

Black straight men are smart enough not to work in marketing the gay white men well I guess if they can’t get a job in fashion.

You be surprised at spending power kids. We got kids 12-18 who spend thousands each month. My own 16 year old daughters friend has a $1,000 a week allowance.

WTH is a 12-14 spending thousands on per month? Let alone older teens. Not the GenZ kids I have and know. This is not a priority to the vast majority of them. Millennials maybe, when they were younger.

I find this so sad you’re bragging about this kind of behavior.

+1 Pathetic. Those are the kind of kids my teen makes fun of and actively avoids.

FYI we pay influencers at work to help sign up other young people. We for instance have two in NY one at NYU and one at Columbia we pay thousands to these college students to promote our card. I am sure they do tons of other companies.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:
My company does zero TV commercials, we do zero physical post office ads, do zero print ads, we don’t have an 800 number to call or a website to sign up.

Gen Z don’t watch TV, open mail, make phone calls or use websites. We are now focusing on Gen Alpha. Really pushing for people born in 2010s. Most people in world don’t even speak English.

To be honest a 25 year old white English speaking marketing person is an old women out of touch to a 12 year old customer in India.

They should fire everyone in marketing over 27 you are out of touch

So I notice you didn't mention anything about a 25 year old white man or black man or POC

So not only are you ageist you are sexist and racist

Black straight men are smart enough not to work in marketing the gay white men well I guess if they can’t get a job in fashion.

You be surprised at spending power kids. We got kids 12-18 who spend thousands each month. My own 16 year old daughters friend has a $1,000 a week allowance.

WTH is a 12-14 spending thousands on per month? Let alone older teens. Not the GenZ kids I have and know. This is not a priority to the vast majority of them. Millennials maybe, when they were younger.

I find this so sad you’re bragging about this kind of behavior.

+1 Pathetic. Those are the kind of kids my teen makes fun of and actively avoids.

These “kids” spending their own money.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:
My company does zero TV commercials, we do zero physical post office ads, do zero print ads, we don’t have an 800 number to call or a website to sign up.

Gen Z don’t watch TV, open mail, make phone calls or use websites. We are now focusing on Gen Alpha. Really pushing for people born in 2010s. Most people in world don’t even speak English.

To be honest a 25 year old white English speaking marketing person is an old women out of touch to a 12 year old customer in India.

They should fire everyone in marketing over 27 you are out of touch

So I notice you didn't mention anything about a 25 year old white man or black man or POC

So not only are you ageist you are sexist and racist

Black straight men are smart enough not to work in marketing the gay white men well I guess if they can’t get a job in fashion.

You be surprised at spending power kids. We got kids 12-18 who spend thousands each month. My own 16 year old daughters friend has a $1,000 a week allowance.

WTH is a 12-14 spending thousands on per month? Let alone older teens. Not the GenZ kids I have and know. This is not a priority to the vast majority of them. Millennials maybe, when they were younger.

I find this so sad you’re bragging about this kind of behavior.

Some Gen Z are millionaires already. Look at all the new Gwagons and Wranglers driven by 17 year olds. Look at demographic at mall. Did you know 55 percent of Americans under 20 already have a credit card?

Old men over 40 only buy socks and underwear.

We have a debit card at work for the 12-17 year old crowd we started with $500 a day limits, we raised it to $1,000 now we are rolling out variable limits as we have 12-17 hiring above $1,000 a day. They are “topping” then up regularly.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:
My company does zero TV commercials, we do zero physical post office ads, do zero print ads, we don’t have an 800 number to call or a website to sign up.

Gen Z don’t watch TV, open mail, make phone calls or use websites. We are now focusing on Gen Alpha. Really pushing for people born in 2010s. Most people in world don’t even speak English.

To be honest a 25 year old white English speaking marketing person is an old women out of touch to a 12 year old customer in India.

They should fire everyone in marketing over 27 you are out of touch

So I notice you didn't mention anything about a 25 year old white man or black man or POC

So not only are you ageist you are sexist and racist

Black straight men are smart enough not to work in marketing the gay white men well I guess if they can’t get a job in fashion.

You be surprised at spending power kids. We got kids 12-18 who spend thousands each month. My own 16 year old daughters friend has a $1,000 a week allowance.

WTH is a 12-14 spending thousands on per month? Let alone older teens. Not the GenZ kids I have and know. This is not a priority to the vast majority of them. Millennials maybe, when they were younger.

I find this so sad you’re bragging about this kind of behavior.

+1 Pathetic. Those are the kind of kids my teen makes fun of and actively avoids.