The “haters” vote is going to decide this election like they decided 2016. But in 2016, the haters broke for Trump over Clinton and in 2020 it looks like they’ll break for Biden over Trump.
https://www.bloomberg.com/news/articles/2020-04-24/new-poll-shows-a-hidden-danger-for-trump-double-haters
“ During the last weeks of the 2016 presidential campaign, Donald Trump’s data team was obsessed with a particular subset of voters: those who disliked both Trump and Hillary Clinton. As I reported in my book about the race, Devil’s Bargain, Trump’s analysts nicknamed this group “double haters.” They comprised about 3% to 5% of the 15 million voters the campaign believed were persuadable, but they were vexing because their intentions were difficult to discern. While their voting history indicated they would likely cast a ballot, many refused to answer pollsters’ questions or declared themselves undecided.
That is, until the final days of the campaign.
On October 28, then-FBI Director James Comey announced his intention to reopen the investigation into Clinton’s disputed emails. Immediately, the double haters made up their minds and started moving en masse toward Trump. “What we saw is that it gave them a reason to vote against her instead of voting for him,” Matt Oczkowski, a Trump campaign data scientist, said at the time. “They were finally able to admit that to pollsters without feeling any guilt.””
“ Earlier this week, an NBC News/Wall Street Journal poll found Joe Biden leading Trump 49 percent to 42 percent among registered voters—roughly the margin by which Clinton led Trump in 2016, once it was clear she’d be the Democratic nominee. NBC News shared data with me from the poll on voters who had negative opinions of both Trump and Biden: the new double haters. These voters were clear in their preference. Biden was winning them 60 percent to 10 percent.”