Anonymous wrote:

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

On the end? She is first. The child w/ short blonde hair is on the end.

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

On the end? She is first. The child w/ short blonde hair is on the end.

Anonymous wrote:Is this problematic for anyone? Why would they line the kids up from dark to light? It cannot be a coincidence.

https://www.primary.com

Get a real problem. Nothing wrong with their photos!

No, it doesn't bother me. I am part-white, part-Asian. I think we all need to be less triggered about these things.

I'll be honest- I never would have noticed they were "lined up by skin color" if I hadn't read this thread. Talk about looking for an issue where there isn't one. They're kids, and there are only 5 of them. If there were 100 kids lined up darkest to lightest, I'd surely have noticed.... but even then I don't think it's somehow "offensive". Think about if 100 kids were lined up darkest hair to lightest hair. Also not offensive.

Rainbow.

I think they are in order of hair color.

Darkest on the left and lightest on the right.

Black, dark brown, light brown, red, blonde.

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

Because...without lining up the kids, nobody can tell who is the darkest or the lightest?

If they did this in every picture on their website, maybe you’d be on to something OP

Oh my gaaaaaawwwwwd. Stop, just stop. There is enough actual racism in this country to be worried about.

~Brown Woman

Anonymous wrote:I actually think it’s racist to see evidence of racism everywhere like that .

That’s not how that works. That’s almost as silly (and wrong) as those who claim merely even discussing race somehow causes people to actually be racist. Another gem is acting as if identifying or calling someone or something as racist is someone worse or “meaner” than the racist person or act. Just . . . no. This ad aside, It’s one thing if you think someone is incorrect that someone or something is racist, then say that. Say “I disagree.” But this “ugh! Everyone is so sensitive!” is b.s. “Colorblindness” is not a thing and being sensitive (and potentially incorrect) that something might be an issue doesn’t have to be a big deal except for those who find discussions of it makes them uncomfortable or find it tedious or unimportant (nice to have that choice to opt out at will— not all of us get to avoid race or class or whatever — we live with it every single day). I don’t think the ad is offensive, but I’m also not bothered that it was brought up or that OP noticed — and as someone said, too much money is spent on ads to not have every single choice being a very deliberate one. That doesn’t mean the choice was necessarily something to be upset over.

Anonymous wrote:I'm white, my son his biracial and my partner is black. Any time we take family photo, my son is usually in the middle so we are in order of color. No, it doesn't bother me.

My husband is asian american and we have the same thing when my kids are in the middle and the youngest is closer to me and oldest child is closer to dh! It is just how it works out!

I think it is clear that they arranged the kids by the color of the shirts, in a way that the colors are balanced. The light blue shirt that is most different from the other shirts is in the middle, then the next kids both have yellow, then the last two kids have black & white striped shirts. Also notice how the hot pink sleeves on the far right are the same hot pink of the t-shirt icon on the far left under the picture. It brings the page together.

OP, you are focusing on skin color, not on the overall page and picture.