Anonymous wrote:I don't appreciate VS commercials, risqué gigantic posters displayed in their store fronts, nor mail order catalogs. Sex sells. I get it. Their brand image does not promote modesty or humility, which I value. VS overly sexualizes women through their marketing which is difficult to avoid if you watch tv or shop the mall.

VS was originally very feminine selling lines of Victorian nightgowns, lots of lace, potpourri and rose scented perfume. The store smelled like Flowers and was like the Laura Ashley of under garments.

I agree with posters who associate the brand image of VS and Pink with sex. That's how they market themselves.

Nike:athletic
Llbean:practical, healthy lifestyle
JCrew:preppy
VS and Pink: sexy

Re: the bolded, I completely agree. I hate walking past the VS store with my 12 yr. old daughter. The enormous images on display aren't what I want my child to be seeing and possibly aspiring to.

Anonymous wrote:Pink conjures up images of your daughter with her legs spread and showing some pink to men aged 13-100. I would never buy that for my daughter.

HAHAHAHAHAHA are you on something?

I don't appreciate VS commercials, risqué gigantic posters displayed in their store fronts, nor mail order catalogs. Sex sells. I get it. Their brand image does not promote modesty or humility, which I value. VS overly sexualizes women through their marketing which is difficult to avoid if you watch tv or shop the mall.

VS was originally very feminine selling lines of Victorian nightgowns, lots of lace, potpourri and rose scented perfume. The store smelled like Flowers and was like the Laura Ashley of under garments.

I agree with posters who associate the brand image of VS and Pink with sex. That's how they market themselves.

Nike:athletic
Llbean:practical, healthy lifestyle
JCrew:preppy
VS and Pink: sexy