Anonymous wrote:
Anonymous wrote:I'm very curious if these tactics work or if they alienate people. I can see suggesting more in Palo Alto than in a poor rural area, but that's a lot of money. I bet wording makes a difference. It's one thing to suggest and then say we welcome any donation no matter how small, but it's another thing to just give the suggested amount without clarifying we still love you if you give less! (You get the idea.
One idea that worked well when I was on a committee for my alma matter is there were clubs based on donation. Anyone gets recognized if they even give a dollar, but $50 moved you up a level...then $100 and so forth. Those who give over $1000 get their name in bigger print and their "club name" is fancier. There is an email and a mailer that goes out thanking people and listing their names under clubs. It meant a lot to people and if there was a mistake people let us know.
We also had check boxes for where you wanted money to go from general (anywhere) to scholarships to building renovations.
I think it works in places where there is both affluence and a strong private school system in parallel-- which is to say, I feel pretty ok about sending in $1K when I know its a hell of a lot cheaper than $40K.