I'm not a huge fan. Some of it is funny, but much of it seems cruel and unnecessary. And, to be a total stick in the mud, rude and crude. Distasteful.
But apparently, in a DCUM worlds colliding scenario, he or someone high up in his movie studio is realizing that people are growing weary of the schtick. This morning he was interviewed by DCUM favorite Ann Curry on the Today show. He claimed it was only his third interview ever out of character. Then there was some bizarre line about how real people were involved in the earlier movies and he had to preserve character to avoid lawsuits (that made no sense in the quotes).
http://popwatch.ew.com/2012/05/16/the-dictator-sacha-baron-cohen-cannes/
I actually watched part of the interview, walking into the room after it started, and had no idea who Ann was jabbering at for quite some time. Wonder if this Dictator movie is going to tank, or possibly he's gearing up for more serious actor work?