Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I could have written this post. My 13yo is also newly obsessed with cologne. He has 2-3 nice bottles and has asked for either a Sephora/nordstrom card or a cologne on his list for his Feb birthday. I am talking $100-$180 bottles on his list.

Same here but a bit older (15 yo). Got him Sephora bag with samples and a card for a full size (turns out it was a good deal - got it at their 20% off sale and a full size is significantly more expensive than what I paid for it).

Agree, it must be all the TikTok and insta. First the beauty industry brainwashed little girls into thinking that they all NEED hundreds of dollars worth of beauty products on every day basis now they are getting to the boys, too.

This is very gay coded. More evidence that access to porn and social media 24/7 is making young boys gay/bi/effeminate.

Different poster. But there is truth to the above statement.

Anonymous wrote:It’s a psyop pushed on boys and girls by social media and celebrities. You have literally no idea what’s in these “fragrances” your kid is putting on their skin and breathing in all day. Chemicals, hormone disrupters, and God knows what else. They do not have to disclose the toxic junk in these fragrances feigning “proprietary secret.”

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I could have written this post. My 13yo is also newly obsessed with cologne. He has 2-3 nice bottles and has asked for either a Sephora/nordstrom card or a cologne on his list for his Feb birthday. I am talking $100-$180 bottles on his list.

Same here but a bit older (15 yo). Got him Sephora bag with samples and a card for a full size (turns out it was a good deal - got it at their 20% off sale and a full size is significantly more expensive than what I paid for it).

Agree, it must be all the TikTok and insta. First the beauty industry brainwashed little girls into thinking that they all NEED hundreds of dollars worth of beauty products on every day basis now they are getting to the boys, too.

This is very gay coded. More evidence that access to porn and social media 24/7 is making young boys gay/bi/effeminate.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I could have written this post. My 13yo is also newly obsessed with cologne. He has 2-3 nice bottles and has asked for either a Sephora/nordstrom card or a cologne on his list for his Feb birthday. I am talking $100-$180 bottles on his list.

Same here but a bit older (15 yo). Got him Sephora bag with samples and a card for a full size (turns out it was a good deal - got it at their 20% off sale and a full size is significantly more expensive than what I paid for it).

Agree, it must be all the TikTok and insta. First the beauty industry brainwashed little girls into thinking that they all NEED hundreds of dollars worth of beauty products on every day basis now they are getting to the boys, too.

This is very gay coded. More evidence that access to porn and social media 24/7 is making young boys gay/bi/effeminate.

Different poster. But there is truth to the above statement.

For our generation - maybe… but not for our children’s: it is THE beauty phenomenon among teen/tween boys at the moment regardless of sexual orientation and gender identities…

All the posters suggesting it is because of sexual orientation or BO or it is too early, etc. just don’t have a teen/tween boy RIGHT NOW. Yes, it is social media and changing gender norms:

https://www.tntmagazine.com/leisure-entertainment/shopping/the-big-scent-takeover-how-perfume-rose-23-ahead-of-all-beauty-categories-helped-by-gen-z/

https://www.theguardian.com/fashion/2025/jun/30/perfume-boom-gen-z-independent-brands

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I could have written this post. My 13yo is also newly obsessed with cologne. He has 2-3 nice bottles and has asked for either a Sephora/nordstrom card or a cologne on his list for his Feb birthday. I am talking $100-$180 bottles on his list.

Same here but a bit older (15 yo). Got him Sephora bag with samples and a card for a full size (turns out it was a good deal - got it at their 20% off sale and a full size is significantly more expensive than what I paid for it).

Agree, it must be all the TikTok and insta. First the beauty industry brainwashed little girls into thinking that they all NEED hundreds of dollars worth of beauty products on every day basis now they are getting to the boys, too.

This is very gay coded. More evidence that access to porn and social media 24/7 is making young boys gay/bi/effeminate.

Different poster. But there is truth to the above statement.

Anonymous wrote:I don't know where this could possible come from? He doesn't have any older male role models who wear cologne or anything like that; ex my husband, grandfather, etc. He suddenly wants to spend over $100 of money he's saved on this very specific bottle. And the last few times were at Nordstrom he was obsessed with smelling tons of different colognes.

Anonymous wrote:

Anonymous wrote:Does he wear deodorant? If so, he might need to reapply in the afternoon.

Maybe somebody told him he smells.

This.

"Old Spice" deodorant / anti-perspirant now has many different aromas, have him get one of those instead.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I could have written this post. My 13yo is also newly obsessed with cologne. He has 2-3 nice bottles and has asked for either a Sephora/nordstrom card or a cologne on his list for his Feb birthday. I am talking $100-$180 bottles on his list.

Same here but a bit older (15 yo). Got him Sephora bag with samples and a card for a full size (turns out it was a good deal - got it at their 20% off sale and a full size is significantly more expensive than what I paid for it).

Agree, it must be all the TikTok and insta. First the beauty industry brainwashed little girls into thinking that they all NEED hundreds of dollars worth of beauty products on every day basis now they are getting to the boys, too.

This is very gay coded. More evidence that access to porn and social media 24/7 is making young boys gay/bi/effeminate.