OP here, back again to spill more beans!
For starters, uber has gone mad lately. Since Easter, in an attempt to encourage drivers to come out and work more consistently, uber has been guaranteeing promotions and incentives as high as $36/hr net. Full time drivers are netting $1,600-$2,000 weekly with just 50-60 hours of driving, which is do-able if you can catch most early mornings, weekday evenings and any time on the weekend. Uber is subsidizing all of these drivers' pay in order to keep wait times at a minimum for riders. And they are paying dearly for it...full-on hemhorragong money in an attempt to finally squeeze out taxicabs?, crush out lyft?, who knows? These incentives are the only reason your driver is giving you a 4-mile pool ride that takes a half-hour, costs only $4, and leaves you scratching your head thinking "how does this driver make any money?" A smart driver can generate around $600 in business for uber via passenger's payments in ~40 hours, but will collect $600-$900 more in additional guaranteed payouts. If the driver plays his/her cards right, they could maximize their pay by doing only the minimum required amount of rides (1 per hour). Some drivers were part of a "boost" incentive that was like a constant surge zone for all their rides given, which uber paid and not the rider. The best guarantees have vanished and all drivers are on "boost" starting Monday, August 1st.
August is the slowest month of the year in DC. Congress is out, no school, locals go on vacation, too hot for swarms of tourists, and the rideshare business is sloooow. So uber came up with this,
https://newsroom.uber.com/us-dc/introducing-the-uberpool-monthly-ride-pass/:
If uber makes this worth it for the drivers, then it will succeed. But if not, good luck in getting picked up on a pool.
In other news, it's happening:
https://www.arlnow.com/2016/07/13/uber-and-lyft-are-killing-arlingtons-taxi-business/