Their whole marketing scheme involves a ‘rainbow’ which involves a certain order of colors dum dum.

Anonymous wrote:I actually think it’s racist to see evidence of racism everywhere like that. Let’s face it, if the darker child had happened to be in the middle of the five then you’d be saying “it’s racist! They had to highlight the darker child by making them the centerpiece because they didn’t think it would be believable otherwise that all the kids were just randomly hanging out together!”

Personally, I think all of the photos look lovely.

+1

Pretending color doesn't exist is not the same thing as avoiding racism.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

As a brown woman, I’m really confused.

FYI, regardless of where she’s standing anyone can tell which kid has the darkest skin. Your post seems way more problematic than the picture because you seem to imply that this is bad? Your post is weird... It’s like you’re really biased against people of color but still simultaneously offended (maybe embarrassed?) at perceived bias?

Ok, so as a brown woman, would you feel comfortable if you were in school and your teacher asked you to line up by skin color? The other kids can still tell you are the darkest one whether or not you are in a line, so it should not matter, right?

Sorry, OP, but this comment still seems to imply that you think being dark is a bad thing and shouldn’t be highlighted. Why aren’t you concerned about the super pale kid on the other end? People of color have nothing to be ashamed of and their color should not be hidden between white people so as not to draw attention to it. THAT would be racist. Primary is a progressive company that intentionally makes inclusive and diverse choices in their advertising. They often use clothing to make rainbows of color but since this is just 5 kids I’m not convinced it was intentional but IF they did choose to line up 20 diverse children in a rainbow of color I would celebrate it as a beautiful picture. I would not worry that the dark child on one end would feel upset that their darkness was highlighted because there is nothing bad or shameful about being dark-skinned. I think YOU need to do some serious soul searching about your own innate biases.

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

“The dark kid” on one of the ends is a MODEL. he is special. He is not suffering. there is no relationship whatsoever between him and 99.99% of other kids of all colors.

I actually think it’s racist to see evidence of racism everywhere like that. Let’s face it, if the darker child had happened to be in the middle of the five then you’d be saying “it’s racist! They had to highlight the darker child by making them the centerpiece because they didn’t think it would be believable otherwise that all the kids were just randomly hanging out together!”

Personally, I think all of the photos look lovely.

Anonymous wrote:

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

As a brown woman, I’m really confused.

FYI, regardless of where she’s standing anyone can tell which kid has the darkest skin. Your post seems way more problematic than the picture because you seem to imply that this is bad? Your post is weird... It’s like you’re really biased against people of color but still simultaneously offended (maybe embarrassed?) at perceived bias?

Ok, so as a brown woman, would you feel comfortable if you were in school and your teacher asked you to line up by skin color? The other kids can still tell you are the darkest one whether or not you are in a line, so it should not matter, right?

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

As a brown woman, I’m really confused.

FYI, regardless of where she’s standing anyone can tell which kid has the darkest skin. Your post seems way more problematic than the picture because you seem to imply that this is bad? Your post is weird... It’s like you’re really biased against people of color but still simultaneously offended (maybe embarrassed?) at perceived bias?

Primary is super progressive. I highly doubt this was on purpose. Weirdo, OP.

Yeah, it bothers me somewhat since it's been pointed out to me, but I don't think I would have noticed (and I'm not even sure that I agree, since the lightest 2 kids seem swapped).

I think Primary does an excellent job in representing kids of all types so I don't hold this against them, but it does feel a little wrong.

And for people saying it probably wasn't intentional, advertisers spend SO much money on every single detail so I have to assume a lot of thought went into who stood where.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

I'm not following you. All five kids look different from each other. The whole point is that hopefully many different colors of children could look at that landing page and see one child they identify with. They are trying to sell clothes to all the colors, not just one.

Yes but they lined them up by color - so the darkest kid is on the end. They could make the point as easily by not doing this.

I have no opinion as to whether it’s on purpose or not. But your point that one dark it’s on the end that means the lightest kid is on the other end so, what’s the problem? Is standing on the end, or beginning, a bad thing? Kind of like when they line people up tallest to shortest, being the tallest or being the shortest is neither a bad thing or good thing. It just is.

When there is a pre-existing social bias it is a bad thing. That is why teachers do not line up kids by height!

....But they do? Often?

Not anymore. Maybe when you were a kid.

Sure they do for class photos.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It bugs me bc if you are the “dark kid” on the end you’d feel self consciously about it. And if you are a little girl of color looking at that it would make you feel like yup I’m the dark one The ad is neutral but society is not neutral so it reinforces cultural biases.

I'm not following you. All five kids look different from each other. The whole point is that hopefully many different colors of children could look at that landing page and see one child they identify with. They are trying to sell clothes to all the colors, not just one.

Yes but they lined them up by color - so the darkest kid is on the end. They could make the point as easily by not doing this.

I have no opinion as to whether it’s on purpose or not. But your point that one dark it’s on the end that means the lightest kid is on the other end so, what’s the problem? Is standing on the end, or beginning, a bad thing? Kind of like when they line people up tallest to shortest, being the tallest or being the shortest is neither a bad thing or good thing. It just is.

When there is a pre-existing social bias it is a bad thing. That is why teachers do not line up kids by height!

....But they do? Often?

Not anymore. Maybe when you were a kid.

Not at all.

Anonymous wrote:And OMG, the kid on the other end looks to have a gender difference—pretty girl’s face with boy haircut and wearing pink (!) shirt under the striped one. And that kid is in the END!!!!

Stop looking for things to be offended about, OP. This reminds me of the post yesterday about the coworker who was “triggered” by everything.

Ok - so people would be fine of kids were told by teachers to line up by skin color in school - it's totally fine and not harmful in any way. Who agrees?

No one.

It's absolutely no different. It is totally inappropriate - at school and when trying to sell clothing.

And OMG, the kid on the other end looks to have a gender difference—pretty girl’s face with boy haircut and wearing pink (!) shirt under the striped one. And that kid is in the END!!!!

Stop looking for things to be offended about, OP. This reminds me of the post yesterday about the coworker who was “triggered” by everything.