I saw the NYT article posted above. I recently posted this link from SG's Eric Widra about their embryo donation program.
https://www.youtube.com/watch?v=JtuvKDy7i3U
I really love Eric Widra and also appreciate that SG is attempting to set up a program that - in contrast to the programs mentioned in the NYT article - is nearly completely bias-free. (SG has an age-limit policy that I disagree with.)
There are important ethical objections to anonymous embryo donation programs that weren't addressed in the interview linked above. For example, at least with the SG program, there are likely already full biological siblings of these embryos. I worry that the interests of a future donor-conceived child are not centered in these discussions. GW Law Professor Naomi Cahn has written books and articles about this. These are very difficult issues.