We allow some the night of. Clearly we allowed a lot this year, because my son stopped himself. Today he gets several piece though out the day. After that it goes into his candy place - where all the candy from Halloween, valentines day, b-day parties, etc goes and he gets to eat it sometimes.

My 6 year old self regulates. She ate 1 peice as we walked, 2 when we got home and hasn't asked about it since. It's just sitting in the bowl.

We have candy around all the time, so it's no big deal. She doesn't really eat it.

Now the toys at the teal pumpkin houses.....those were a big hit.