Anonymous wrote:My problem is the audience that was viewing the commercial. My kids were watching with me as were the kids of other families. When the kids says "I'll never do these things because I died in an accident" it freaked all of the kids out and made them start asking questions. "How did the kid die?" "Am I going to die in an accident?" Etc. I don't have a problem with those kids of ads when there is an adult audience but I thought it was personally scary for younger kids.
My 6 and 8 year olds saw the commercial. The 8 year old worry started asking how the kid died, if he was going to die like the kid, etc. The 6 year old (who can be a smart ass) told me when it was time to go brush his teeth and go to bed, "I can't because I am dead". I was pleasantly surprised not to get a call from school from a teacher or counselor concerned that my kids are preoccupied with death.