Anonymous wrote:Honey, kids were excited about reading well before it became TikTok famous

Ah, our resident "honey" poster. I assume you're referring to poster who talked about TikTok as a 16 yo. Got it. That said, it's BookTok, a subgroup on TikTok, and it has created a phenomenon within genre books, reaching demographics that hadn't been reading before. At least not in the numbers in which they are currently buying the BookTok promoted books.