Very important, but not as you describe.
*I* make plans for my birthday, and usually they involve me making my favorite foods

I don't want people throwing surprise parties, inviting me out to dinner (unless I have a hankering for a dish I cannot make myself, in which case I tell them), or giving me presents. I'm cursed with extreme pickiness, so I prefer to buy the things I want, and only ask for hugs and kisses from my family. If they make me cards, that's nice. My husband understands this now, and makes me food gifts he knows I will like - usually something to do with chocolate.