Anonymous
05/28/2026 08:22
Subject: ASA Director $382k A Year
Anonymous wrote:Anonymous wrote:From a “business” perspective, Alexandria has doubled revenue and tripled net assets over the past 5 years and their balance sheet looks phenomenal compared to the other big clubs in the area. The guy might be a total jackwad, and may not know squat about soccer (I have no idea) but whoever is pulling the financial levers at that club is kicking ass and taking names.
It is not him - ironically it is the volunteer board members.
Who doesn’t love a non-profit youth soccer club with a good balance sheet but terrible product? Maybe that is why they pay him so much, now that you mention it. Charging so much money when sitting on millions would look worse, I think. Or maybe the City would not subsidize so much.
It seems, though, everyone has lost the forest through the trees.
Really? Is him, his admin staff and the board.
Anonymous
05/28/2026 07:22
Subject: ASA Director $382k A Year
Anonymous wrote:From a “business” perspective, Alexandria has doubled revenue and tripled net assets over the past 5 years and their balance sheet looks phenomenal compared to the other big clubs in the area. The guy might be a total jackwad, and may not know squat about soccer (I have no idea) but whoever is pulling the financial levers at that club is kicking ass and taking names.
It is not him - ironically it is the volunteer board members.
Who doesn’t love a non-profit youth soccer club with a good balance sheet but terrible product? Maybe that is why they pay him so much, now that you mention it. Charging so much money when sitting on millions would look worse, I think. Or maybe the City would not subsidize so much.
It seems, though, everyone has lost the forest through the trees.
Anonymous
05/28/2026 00:18
Subject: ASA Director $382k A Year
From a “business” perspective, Alexandria has doubled revenue and tripled net assets over the past 5 years and their balance sheet looks phenomenal compared to the other big clubs in the area. The guy might be a total jackwad, and may not know squat about soccer (I have no idea) but whoever is pulling the financial levers at that club is kicking ass and taking names.
Anonymous
05/28/2026 00:01
Subject: ASA Director $382k A Year
Anonymous wrote:got quiet really fast..
You mean the parents who had to go to their real jobs - not as a youth soccer figurehead - became quiet because they 1) had to actually work (unlike Tommy); and/or 2) they’re stunned into silence.
Anonymous
05/27/2026 23:43
Subject: ASA Director $382k A Year
Anonymous wrote:Anonymous wrote:Anonymous wrote:There are 5 clubs in this area that have top platform teams for both boys and girls - MLSNext HG/ECNL/GA all to themselves, with no partners. Bethesda, Arlington, Loudoun, Alexandria and SYC. Those 5 also dwarf the other local clubs in terms of revenue. Alexandria is 3rd, behind Arlington and Loudoun but ahead of Bethesda and SYC. On no planet is that not a major club in the area.Anonymous wrote:Anonymous wrote:For some of you who want to compare - Bethesda Soccer Club Director 190,930
https://projects.propublica.org/nonprofits/organizations/521223186/202512869349301276/full
Arlington Soccer Dir 153,846
https://projects.propublica.org/nonprofits/organizations/237284150/202501349349306155/full
Gunston Dir 113,333
https://projects.propublica.org/nonprofits/organizations/541882825/202502319349301020/full
Fairfax Virginia Union - unclear if they have paid staff https://projects.propublica.org/nonprofits/organizations/881367270/202500249349301000/full/
I will say this: when I saw ASA I thought the person meant Arlington and I thought that the number, while high, was not crazy. Arlington is one of the bigger clubs in the state and they have had to deal with the loss of DA, creation of GA, move to ECNL, and now be alert to any other shifts going on. Alexandria has none of that. They are not one of the major clubs in the area. So yes that money is crazy for Alexandria.
ASA is not a major club. They are an also ran and do not get college results like the rest of the clubs.
Just had a 14 yo sign with DC. Seems your bias is a bit pathetic
So what? That shows nothing.
Anonymous
05/27/2026 22:47
Subject: ASA Director $382k A Year
got quiet really fast..
Anonymous
05/27/2026 17:11
Subject: ASA Director $382k A Year
Anonymous wrote:I’ll flip the question back to you, dear ASA keyboard warrior: where are the actual success metrics?
Show the coaching retention numbers. Show the player recruitment KPIs. Show the development outcomes. Show what justifies the constant self-promotion and online policing while families keep paying premium fees.
Parents are paying customers, not an audience for curated PR spins and social media damage control. If the program is truly elite, the results should speak loudly on their own — without nonstop attempts to control every conversation and criticism online.
At some point, transparency matters more than performative leadership.
Where's the ASA Director online bragging?
Anonymous
05/27/2026 17:04
Subject: ASA Director $382k A Year
I’ll flip the question back to you, dear ASA keyboard warrior: where are the actual success metrics?
Show the coaching retention numbers. Show the player recruitment KPIs. Show the development outcomes. Show what justifies the constant self-promotion and online policing while families keep paying premium fees.
Parents are paying customers, not an audience for curated PR spins and social media damage control. If the program is truly elite, the results should speak loudly on their own — without nonstop attempts to control every conversation and criticism online.
At some point, transparency matters more than performative leadership.
Show the coaching retention numbers. Show the player recruitment KPIs. Show the development outcomes. Show what justifies the constant self-promotion and online policing while families keep paying premium fees.
Parents are paying customers, not an audience for curated PR spins and social media damage control. If the program is truly elite, the results should speak loudly on their own — without nonstop attempts to control every conversation and criticism online.
At some point, transparency matters more than performative leadership.
Anonymous
05/27/2026 16:15
Subject: ASA Director $382k A Year
Anonymous wrote:Hard to justify a 400k paycheck when the coaching quality and overall product look this bad. The imbalance is glaring, leadership obsessed with optics and control while families spend thousands watching standards slip and kids get shortchanged development-wise.
Where are the measurements to show these low standards and slipping standards?
Anonymous
05/27/2026 16:02
Subject: ASA Director $382k A Year
Hard to justify a 400k paycheck when the coaching quality and overall product look this bad. The imbalance is glaring, leadership obsessed with optics and control while families spend thousands watching standards slip and kids get shortchanged development-wise.
Anonymous
05/27/2026 11:47
Subject: ASA Director $382k A Year
Anonymous wrote:Anonymous wrote:Anonymous wrote:There are 5 clubs in this area that have top platform teams for both boys and girls - MLSNext HG/ECNL/GA all to themselves, with no partners. Bethesda, Arlington, Loudoun, Alexandria and SYC. Those 5 also dwarf the other local clubs in terms of revenue. Alexandria is 3rd, behind Arlington and Loudoun but ahead of Bethesda and SYC. On no planet is that not a major club in the area.Anonymous wrote:Anonymous wrote:For some of you who want to compare - Bethesda Soccer Club Director 190,930
https://projects.propublica.org/nonprofits/organizations/521223186/202512869349301276/full
Arlington Soccer Dir 153,846
https://projects.propublica.org/nonprofits/organizations/237284150/202501349349306155/full
Gunston Dir 113,333
https://projects.propublica.org/nonprofits/organizations/541882825/202502319349301020/full
Fairfax Virginia Union - unclear if they have paid staff https://projects.propublica.org/nonprofits/organizations/881367270/202500249349301000/full/
I will say this: when I saw ASA I thought the person meant Arlington and I thought that the number, while high, was not crazy. Arlington is one of the bigger clubs in the state and they have had to deal with the loss of DA, creation of GA, move to ECNL, and now be alert to any other shifts going on. Alexandria has none of that. They are not one of the major clubs in the area. So yes that money is crazy for Alexandria.
ASA is not a major club. They are an also ran and do not get college results like the rest of the clubs.
Just had a 14 yo sign with DC. Seems your bias is a bit pathetic
Good player. Home grown
Anonymous
05/27/2026 10:49
Subject: ASA Director $382k A Year
Anonymous wrote:Anonymous wrote:Why put down the alexandria parents, as if Arlington, McLean and Bethesda parents aren’t similar?
Because they’re not paying the man-child youth soccer director millions.
I thought Alexandria parents paid the yearly tuition and fees like all other clubs parents
I didn't know they also paid the salary of the staff separately from that
Anonymous
05/27/2026 10:32
Subject: ASA Director $382k A Year
Anonymous wrote:Anonymous wrote:Why put down the alexandria parents, as if Arlington, McLean and Bethesda parents aren’t similar?
Because they’re not paying the man-child youth soccer director millions.
sorry your jealousy is running high today and you are complaining on a parent board online... who is the child?
Anonymous
05/27/2026 10:31
Subject: ASA Director $382k A Year
Anonymous wrote:Anonymous wrote:There are 5 clubs in this area that have top platform teams for both boys and girls - MLSNext HG/ECNL/GA all to themselves, with no partners. Bethesda, Arlington, Loudoun, Alexandria and SYC. Those 5 also dwarf the other local clubs in terms of revenue. Alexandria is 3rd, behind Arlington and Loudoun but ahead of Bethesda and SYC. On no planet is that not a major club in the area.Anonymous wrote:Anonymous wrote:For some of you who want to compare - Bethesda Soccer Club Director 190,930
https://projects.propublica.org/nonprofits/organizations/521223186/202512869349301276/full
Arlington Soccer Dir 153,846
https://projects.propublica.org/nonprofits/organizations/237284150/202501349349306155/full
Gunston Dir 113,333
https://projects.propublica.org/nonprofits/organizations/541882825/202502319349301020/full
Fairfax Virginia Union - unclear if they have paid staff https://projects.propublica.org/nonprofits/organizations/881367270/202500249349301000/full/
I will say this: when I saw ASA I thought the person meant Arlington and I thought that the number, while high, was not crazy. Arlington is one of the bigger clubs in the state and they have had to deal with the loss of DA, creation of GA, move to ECNL, and now be alert to any other shifts going on. Alexandria has none of that. They are not one of the major clubs in the area. So yes that money is crazy for Alexandria.
ASA is not a major club. They are an also ran and do not get college results like the rest of the clubs.
Just had a 14 yo sign with DC. Seems your bias is a bit pathetic
Anonymous
05/27/2026 09:36
Subject: ASA Director $382k A Year
Anonymous wrote:Why put down the alexandria parents, as if Arlington, McLean and Bethesda parents aren’t similar?
Because they’re not paying the man-child youth soccer director millions.