I work on a college campus and it is completely normal to wear the college sweatshirt. Heck I occasionally see students wearing sweatshirts from other colleges.

I work at both GW and Georgetown. I see kids in branded gear all the time, sweatshirts especially.

I work at UMD and there’s tons of UMD gear worn on campus.

OP, your kids, while probably lovely and kind souls, have no earthy idea what they are talking about when it comes to what college kids are wearing on campus.

That was the first comment my kid said to me about her Penn State tour with her dad--EVERYONE is wearing Penn State shirts.

They do at at BC and HC

This was true of all I visited except Vanderbilt. Looking like a Polo catalogue. Although they wore some to games

Kids at IU wear IU gear all the time.

They do at Middlebury and it makes me happy to see so much school spirit. Definitely didn’t feel cool to do that at my school in the 90s.

It's actually a good way to assess school spirit when you visit.

And for those saying not so much on urban campuses, just fyi, Pitt students wear Pitt gear all the time. It helps visually define the campus, really.

This is silly. Of course college kids wear clothes with their college name.

Tons

Of course, that way when the get drunk and pass out they know where to drop them off

No, they go to football games in ties. Wait, that's just UVA in the 00s.

Of course!