I have a 2yo and a 4yo, so obviously this is going to evolve (just like anything else in parenting), but our general rule right now is not "no plastic or batter-operated ever" but rather we look for toys that have lasting and varied play value. I've never really thought about it concretely before so it's hard to explain, but we prefer toys that don't just do one thing I guess. Like anything that involves "you push this button - toy does that" is a no-go. Mostly because I just don't think it adds any value to the kids' lives (we also have a really small house with no "play room", so we prefer to be more selective about what toys we have rather than just having a big play room that we throw everything into).
Button-pushing stuff also doesn't usually encourage group play, unlike a kitchen set or a dollhouse where the kids are doing dramatic play together. I really don't feel like I'm judgemental about what other people have in their houses, but there is one thing that bothers me, especially with those little computer-like toys. I've seen it happen a number of times - the kids are building something and really working together and then one kid takes out a vtech or whatever those things are, and all group creative play stops and they all crowd around the screen just staring and then inevitably someone feels they aren't getting their turn and they start fighting. I've seen that pattern happen enough that I don't want those toys in my house.
We do try to make good choices in terms of toys with less packaging (we tend to buy second-hand anyway), try to avoid made in China, try to recycle when we can, etc. We're lucky that we can afford the time and money to make these choices of course, but we don't have a hard and fast rule. Looking around my living room - plastic Fisher Price kitchen set, large set of wood blocks, tons of Duplos, basket of plastic play animals, doctor kit, trucks and cars (wood and plastic), marble track (wood), puzzles (wood), books, dolls (cloth mostly), etc.
I think the common theme isn't natural materials or ecologically mindful toys, but rather toys that encourage more than just single interaction "you do this, toy does that." I don't know, it just bothers me to see kids starting at a screen pushing buttons and on the flip side, I take great joy in watching my kids acting out restaurant/waiter scenes together with a notepad and play kitchen or playing vet or building new marble tracks. We don't have a TV either incidentally.
Now obviously this is going to change as they get older and I think every parent who thinks the way I do probably knows that. The goal is age-appropriate, not total restriction. Someone previously brought up movies - obviously you're re-evaluating what types of movies are appropriate as the kids age and allowing them significantly more input as teenagers than they had as 4-year-olds. Same with toys. I'm not anti-technology (I'm actually in IT) and I actually like that the kids have computers in their classrooms at school so they can get tech skills and get used to computers).
And anyways, there are wooden toys, or at least non-button pushing toys that encourage creative play in the 7-10yo range. The marble set we have for example is a hit with even an 11yo that comes to visit (and with my husband, incidentally). Building sets like Legos, dolls remain popular sometimes, I've seen some cool treehouse building sets or other wood working projects that we're psyched to get the kids into when they get older. I'm sure there are more that others can think of, but yes, they probably will be plastic. I'm thinking more of things that get kids up and moving and using their heads instead of staring at a screen.
But again, I only have preschoolers, so this is all in my head for now. But isn't that what parenting is? You do your best, you try to instill your values, and you hope your kids buy into them. If they don't, or if life throws you a curveball, you reevaluate and work with it.