Agree 100%. I treated it like a blind date generator. Anyone who contacted me, I responded with a "let's meet up". We'd go on one or two dates, which was better and more fun than the chatting online. I met DH on the 4th blind date and knew he was the one.
+1. Online dating (in this context at least) is sort of a misnomer. It's online matching and then you do the dating in person, just as you would otherwise.
(I also thought of it like the virtual version of a crowded bar, except that you know in advance that everyone is single and looking. I met my now-spouse this way!)