OP here, thanks everyone. Savings goal - that's a good question. Save save save is our goal, but no real hard numbers yet on how much or where at. Maxing out 401k is the most obvious that comes to my mind, but also maxing out IRAs. Our oldest will be 12 and we really haven't done a good job at all with college savings (read: debt plus child care costs in the earlier years), and I'm not sure it makes sense to contribute a ton into an actual college savings plan given the limited time we have for him specifically. Would probably put that money into an alternative forum where we can easily tap into it, without being severely penalized, once he starts college. We've had these sort of conversations with our financial advisor, but we've all been in immediate agreement that the first priority is getting rid of the debt. Once we get our heads out from the debt sandhole, we'll definitely be using this same aggressiveness to determine how we'll be saving and investing accordingly. College, as I mentioned, is a huge priority (we have three kids, 11, 8, 6), but we need a robust emergency savings amount, our house needs new windows (40 years old), and we'd like to take a nice family vacation to somewhere like Yellowstone, the Grand Canyon, or maybe even Europe one day. Not to mention replacing the disgusting carpet, 40 year-old curtains, 40 year-old floral wallpaper, etc.

Baby steps first, though.
In terms of rewarding, we do this almost by happenstance, which is still something we need to work on. It's almost like an impulse reward (example, we just spent $1000 on a new Weber grill, as our old one had recently died. We didn't budget for this, so that was $1000 we could have spent towards debt, but we decided to impulsively rewards ourselves instead because, dammit, we wanted a splurge after going so hard every paycheck). We really need to do a better job of this and discipline this out into our budget so we're not feeling guilt for an impulsive reward-buy afterwards. Make sense?