If you watch the longer version that a PP linked, it makes slightly more sense. Also, only the guy in the backseat seems to be their son; the other guy is his boyfriend/husband.

Speech. Sorry

Well we are all talking about it, so marketing is doing something right.

It's a family event. There's some feelings there. Possibly marital discord.

Yes they are probably coming from the daughters wedding as he's addressing her in thecsoeecg.

Anonymous wrote:I hate these commercials. So stupid. DH is convinced the dude in the backseat is a hitchhiker.

Are hitchhiker who just happens to be wearing a suit and feels the shoulder of the woman driver?

Lol

Anonymous wrote:

Anonymous wrote:The man with the beard is married to the woman driving. The two younger guys are their children.

But he looks sooo much older than the woman. He looks old enough to be her father and the grandpa of the younger men. Although the woman doesn't reall look old enough to be the mother of the younger men, so...

He doesn't look older. I think the woman driving is totally wrinkled. She looks older than him minus the grey hair!

Anonymous wrote:The man with the beard is married to the woman driving. The two younger guys are their children.

But he looks sooo much older than the woman. He looks old enough to be her father and the grandpa of the younger men. Although the woman doesn't reall look old enough to be the mother of the younger men, so...

The man with the beard is married to the woman driving. The two younger guys are their children.

I hate these commercials. So stupid. DH is convinced the dude in the backseat is a hitchhiker.

Anonymous wrote:The dad / older guy in the back seat is hot. 10/10 would hook up with him. (34/F here)

Wow, I guess this just goes to show that we all have different tastes. I don't see him as the least bit attractive. I actually thought that he was the dad of the woman driving the first couple of times I saw it.

Thank you for posting! I don't get it either. 10 year old DD and I keep trying to figure it out. The lady driving looks a bit too young. The husband in the back twirling the ring--I thought maybe his wife died and they are all driving from her funeral. The video is from another daughter's wedding? I just DO. NOT. get it.

Anonymous wrote:The dad / older guy in the back seat is hot. 10/10 would hook up with him. (34/F here)

The dude with the beard of bees?

I've wondered about this commercial too. It's too bad since it detracts from what they are trying to sell. Don't they screen commercials before a test group first?

Anonymous wrote:It's lame they are making the woman drive

Maybe they didn't want to get lost?

The dad / older guy in the back seat is hot. 10/10 would hook up with him. (34/F here)

They are cheesy. The dad and his beard are cheesy. The song is cheesy. Shame on Volvo.