Exeter does PGs mainly for athletics but not exclusively. There's usually a small number (fewer than 5) of non-athletes--mainly international students, eg the odd Saudi prince.
In terms of how easy it is to get in, it depends on how good you are and what your story is. Hockey PGs in particular are prized. I know that for Exeter's peer schools the story is much the same. In my head, Avon's entire varsity was PGs but not sure if that's still the case.