Anonymous wrote:Op, in business school we had one class about cartels and read about how Debeers runs an international cartel to severely limit the supply so that prices stay high. There have been a few inroads made in recent years but the cartel is still driving the industry.
Diamonds are quite plentiful; why otherwise would they be so high priced ?
In the vein of the PP above, I'd suggest doing s little reading up on the cartel, sharing it with your fiancée and asking her to read up on it, and discussing whether you both would like to go against convention and get a different type of ring. (Love the sapphire idea , though that is personal to PP). And put the $ toward something more meaningful.
Obviously you want to please her so I wouldn't not get her a fancy ring without discussing with her and seeing if she was on board. I think some women get lulled into the ring hype and its a big deal.
Spot on!
One of the most successful advertising slogans was by De Beers: "A Diamond is Forever" suggesting that like the diamond the love that comes with that diamond will last forever!