were the chips in the frosting always chocolate flavored? I thought they used to be just sugar flavored

Yes. It used to be little round chips and it did taste different. I don't know when it changed either but I got a nostalgic craving for it a while back and it's definitely not the same.

It's back????
https://www.target.com/p/betty-crocker-rainbow-chip-frosting-16oz/-/A-16772753

This thread is 4 years old.

Calm people. It’s on amazon.

https://www.amazon.com/Betty-Crocker-Baking-Frosting-Rainbow/dp/B00YFADV0W/ref=sr_1_1?ie=UTF8&qid=1438703221&sr=8-1&keywords=B00YFADV0W

You want Betty Crocker Rainbow Chip iceing. Dunkin hines

Even Katy Perry is mad about it. Funfetti is a low grade substitute for rainbow chip.

"“While we unfortunately do not have any Betty Crocker Rainbow Chip Frosting to send Katy for her birthday, we have heard loud and clear the love for this product that she and its legions of fans continue to show,” a Betty Crocker spokesperson told ABC News. “We have been exploring bringing Rainbow Chip back and are working through some challenges, but if it does you can bet we will be shouting it from the rooftops! In the meantime, we’re wishing Katy a very happy 30th birthday and sending a basket of Rainbow Chip cake and some other fun items to help her celebrate!” "

http://abcnews.go.com/Lifestyle/katy-perry-save-rainbow-chip-frosting/story?id=26343624

And there's also a Change.org petition!

http://www.change.org/p/betty-crocker-please-bring-back-rainbow-chip-frosting

BRING BACK RAINBOW CHIP! DOWN WITH SPRINKLES!

I love this thread.