I have been an IKEA fan for 20+ years. Even when I could afford to buy "better" furniture, I still gravitated towards IKEA.
I particularly love their dressers. I've had IKEA dressers since I was a teenager - I am now 37. The dressers that were in my teenage bedroom are making their way into my home - they are replacing the PB dresser we bought for my daughter as an infant and have grown to hate. They are 24 years old and are still in good shape. Their dressers have an insane amount of room in them - I am always so sad when I go to other stores and see how tiny the drawers are in $1K+dressers. Screw that, the $250-300 dressers at IKEA hold way more and are 1/4 the cost.
We have an IKEA kitchen and are very happy with it. Our TV unit in our living room is IKEA. We just went to IKEA in order to purchase the bookcases and desk area we are "building in" to our den - I am a huge fan of IKEA Hacks
I'm not into massive cherry furniture. I truly prefer the clean lines, and I feel like if a piece gets scratched/ruined, I can easily replace it and not feel awful about it.
IKEA furniture can last if you buy the right pieces and take decent care of it.