Not "everyone" does:
Some of us enjoy color.
My friend Tom's place in NY done by Miles Redd. The room glows when he lights candles:
Jean Louis Deniot's apartment where he had the walls painted to resemble the sky:
And in the dining area where he used marble powder to create shimmering stripes:
A strong color makes a statement sometimes:
More high gloss purple on 5th Ave:
Garrow Kedigian's NY place showing his custom blue lacquered office and his black lacquered trim:
Side note: He throws great parties as well!
One of my favorite spaces by Alessandra Branca:
And a little fun for the kids:
Alex Papachristidis is color/texture crazy and I love him for it:
The point of my post is to say that color and interesting use of materials is alive and well! Just because you're so used to seeing people be "safe" with color and texture doesn't mean you have to do the same thing. Color is out there. It does however pay to have very interesting architecture.