13:23 again. Also of course you must look at coverage and exclusions ... although I personally have not had an issue with this when using ehealthinsurance.com and looking for policies from reputable companies (United, Anthem, Aetna, Kaiser). The coverage, even on the less expensive policies, was the same as a typical employer policy, with the major exception that maternity was not covered (I am in VA). The differences were mainly in deductibles and coinsurance -- higher premium for lower deductible/coinsurance, lower premium for higher deductible/coinsurance. Exclusions were pretty standard: cosmetic surgery, fertility treatment, nursing homes, etc.