Sorry 00:18. Peter Coppola has fermeldahyde too.
In October 2011, the consulting firm ChemRisk, LLC published a study in the Journal of Occupational and Environmental Hygiene that also found that some hair-smoothing products, including some labeled formaldehyde-free, contain formaldehyde and could expose workers and customers to formaldehyde at levels above OSHA's short term exposure limit (STEL). ChemRisk's tests showed that Brazilian Blowout Acai Professional Smoothing Solution contained 11.5% formaldehyde, Global Keratin Juvexin Optimized Functional Keratin contained 8.3% formaldehyde, and Coppola Keratin Complex Blonde Formula contained 3% formaldehyde. Of these, only Global Keratin lists formaldehyde on its label. However, the Global Keratin label indicated it contained less than 4% formaldehyde, less than half of what was found in the product during testing. ChemRisk also tested the air while a stylist performed a simulated treatment process using each product. Formaldehyde was found in the air during all three simulations. During the simulation with Brazilian Blowout Acai Professional Smoothing Solution, formaldehyde levels were above OSHA's 15-minute STEL during blow drying.
http://www.osha.gov/SLTC/hairsalons/index.html
Osha's website specifically sites Coppola as a brand that falsely advertises as formeldayhde free.