Harvard and the Ivies are just carrying on. The Ivies hand out lots of aid and since all their enrollees are so "smart" they would all be eligible for merit-based aid; or so the argument goes. The EFC for all students at Harvard with parents making under $150,000 is 10% or less. That's a sweet deal, no matter what you call it. 61% of Harvard students get aid and the average annual aid amount is $39,000.