you know, it's funny. A few weeks before the whole fiasco with the CB ingredients list, we FINALLY had to replace our shampoo (we don't shampoo often, usually just scrub with water, and we had the huge size). Anyway, for whatever reason, DS had a freakout when we were using it, which we did not think much of because he's not a fan of being shampooed in the first place. But the next morning he had red patches all over. We had no idea it was linked, didn't even think to suspect the shampoo because we've been using it forever. I thought maybe we'd used too warm of water or he had had dairy (he's sensitive) or that the water company had treated the water with chloramine instead of chlorine, which causes problems for me and DS both. Anyway we noticed it occasionally over the next few weeks even though we didn't notice a problem with our water. When we saw the news about CB, we immediately made the connection, stopped using the product and haven't had a problem since. Granted, it's only been 2 weeks or so, but I think we have our smoking gun. I'm really upset that the formula change was not marked. It really puts parents like me in a box (my kid is sensitive to EVERYTHING!). When you make changes to a "supersensitive" wash, that is used by families like ours, you have a responsibility to note formula changes.
I wanted to chalk this up to a small company mistake, but it seems clear that the founders and management intentionally mislead. The other thing is parents were apparently posting on their FB page saying "did your formula change? it smells different" or even worse "yikes, we had a breakout did your formula change?" and the founder was all "nope, same great product as ever." Then they issued an "apology" of sorts, acknowledging a formula change but defending their responses saying "I guess our definition of 'change' is different. We stand by our claims that it is still the same great product." Total intentional obfuscating. So I went from feeling mildly annoyed to simply pissed and totally disappointed in what I thought was a great company. They are probably still better than 90 percent of the other products out there if your kid doesn't have major allergies, but I'm not going to reward a company that traded on people's desire for natural and chemical-free and then changed the formula and mislead people in their desire to reach a larger market (this whole thing coincided with huge increase in the product's availability and a more prominent placement at Target, btw, just something I've personally noticed). Perhaps Target wanted a more shelf-stable product so it didn't have to deal with mainstream people unused to the product saying "it's milky" or "why does it expire within a year?"
So anyway, even if they are still better than many, they're not the best and this kind of corporate behavior is NOT okay. I will never buy their products again - even the ones they haven't changed.
I hope Earth Mama Angel Baby gets a huge boost out of this. I like their products but they are harder to find.