Anonymous wrote:Don't assume that everybody thinks/knows what the pta does. Or that your fliers cut through the clutter of everything else they see in the course of a day. You want real results/change? Look at it in the same way you would a business. Determine your goals and figure out how you are going to achieve them. Don't just do what has always been done--from the sounds of your initial post that doesn't seem to be working.
My suggestion: find a few parents who are in marketing to help you develop a plan for the year. First, survey your constituents (ie the other parents) to find out what you want to know...what do they like or not like re the pta? Wwhat do they even know about the org? Why aren't they active and what would motvvate them to do more? Then, you can decide your plan for the year based on what other parental at the school want. Not what you think they wantt. Figure out what you want to accomplish, and what you are going to do in order to do so. Develop a project plan for the year that includes your target audiences and messages.
waste of time, people are just busy, or not interested. Instead of sending out MORE paperwork for parents to fill out on how to get them involved, just condense info as much as possible in the beginning of the year so parents will know what is needed for the year and can plan accordingly. There will always be a core group of parents doing most of the work. I am in that core but I stay at home so easier for me than my friends who work or cannot get away easily. They support in other ways and as long as they have some advance notice they will also participate, just how it goes.