I have some banana Republic tops from 7th grade. I'm 43.

Anonymous wrote:I have vintage pieces that are 100 yrs old.
Things I purchased new? I have items from highschool, I’m mid 50s.

Let's see your clothing item from 1926

As a 1974 baby I was still pretty young when fast fashion came around (going out tops, anyone?)

I so regret giving up my early 1990s sweaters 20 some odd years ago.

Now I don't have anything older than from 2007.

The Nike running shorts that I wore religiously in high school and college (2000s) are still going strong.

A flannel shirt from LL Bean that I wore before changing into my wedding dress in 1998 and put on right after giving birth to my daughter in 2003.

I have a pair of plaid pajama shorts that I sewed in 8th grade home etc in 1999. I win
Actually I also have a really nice sweater that my mom was wearing at my own baptism.

I have a cardigan sweater that my grandmother made for my mom when she went to college in 1967 or 68. I appropriated it when I was in high school.

A 25 year old quilted Burberry coat. Still looks new and I wear it a lot.

A JCRew grey tee from 1998 that is my favorite. It is so soft

An Eddie Bauer fleece pullover that's at least 23 years old.

A dress I bought in London in 1999.

I still have this blue silk dress I got for a wedding when I was in high school. It's a really nice dress.

I basically hit my adult height at 13.

Two dresses and a couple purses from the 60s that my mom wore.

Of my own? A full-length, black wool coat from the 90s. It was crazy expensive to me at the time, but it was a great purchase when you consider that I've been wearing it for close to 30 years.

I bought a hoodie from a dELiA’s in 1999 that I still wear around the house. I’ve sewed up two holes on seams over the years and it has a little paint on one sleeve. I’ve actually put it in the garbage can TWICE and then realized I still wanted it and pulled it out.

Anonymous wrote:My father's Pierre Cardin jacket in really plush, good quality green corduroy.

My parents lived in Paris in their early 20s in the '70s. At the time, anyone who was slender enough could shop the sample sales of couture houses, and the prices were not the outrageous ones of today. They didn't earn a lot, but they bought some nice pieces. This is one of them.

My mother's pieces did not survive, because she wore them to death. She had an interesting job as a young adult; she presented well, so she was hired by a luxury watchmaker to shop at other jewelers' and watchmaker's places and bring back watches so they could reverse-engineer them. She walked about Place Vendôme looking like a million dollars - which she most decidedly did not have

Aww and flashback to the 80s when Pierre Cardin became really accessible and Mary Lou Retton became popular and everyone had Pierre Cardin track suits.

The rest below is o/t so feel free to ignore.

I just did a quick check on this
https://www.finnegan.com/en/insights/articles/more-valuable-than-patents-recognizing-and-leveraging-trademark.html#
Someone also did a fashion post recently about how brands we trust(ed) are licensing willy nilly. I was surprised at some of the names on there (Spyder, Brooks Brothers).

"Such licensing practices, if done carefully, can greatly expand a company’s sales.8In 2014, licensed products accounted for 57 percent of Calvin Klein’s global retail sales. However, licensing—if carried too far—can risk alienating core consumers. The Pierre Cardin brand serves as a cautionary tale: This once-venerable luxury brand initially saw its revenue soar as it agreed to various licenses for perfumes and cosmetics.9However, the brand arguably became overextended, into items like baseball caps and cigarettes.10Today, the brand has some 400 licensing partners.11"

My law school sweatshirt is 26 years old. Still wear it.