This is silly. Of course college kids wear clothes with their college name.

Tons

Of course, that way when the get drunk and pass out they know where to drop them off

No, they go to football games in ties. Wait, that's just UVA in the 00s.

Of course!

Anonymous wrote:Almost exclusively!! Have you never toured a school??

Yeah, every school we toured kids were wearing merch. Enough that it was noticeable. Everything from shirts I assume were free to expensive looking fleece quarter zips

Anonymous wrote:Michigan kids wear Michigan gears day in and day out.

I just came in here to say this. My DD has so much Michigan gear!

Almost exclusively!! Have you never toured a school??

My kid is an athlete and provided tons of free clothing with the college name emblazoned on it…and my kid waits to the last possible moment to do laundry.

Even if the normal college kid had some “coolness” issue with wearing college name stuff, the combination of lots of free swag and reluctance to do laundry will eventually have them wearing the numerous shirts and sweatshirts given to them.

They do at the 5Cs.

Anonymous wrote:I have two daughters in college, one at a SLAC one at a large state flagship. Both wear their college gear regularly. But it is much more common at the large school. I think because there is a greater variety of school themed clothes available.

Same with mine at a big school and a small one. Both are in small college towns. I agree with PP that it seems less pervasive at urban universities.

The college bookstores do collaborations with major brands. There was a lineup for the debut of the Lululemon collab.

Of course they do - they live in sweatshirts and sweatpants on campus and off campus. They roll into class in their college gear, their boy/girl friends college gear, their friends college gear

Yes, they do OP.

Your kids may have heard that it is not cool to wear your HD swag in college.

Just in case people want to know where they go to college.