Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Walk through any middle school hallway, it’s a right of passage

In the 80s and 90s? Absolutely. But I don't recall any of our now adult boys or their cousins wearing cologne in the 2000s or 2010s. This is coming out of nowhere. In the 2000s boys would maybe want those Axe body sprays or body wash. Those were only like $5! For a young boy to randomly request a $100+ bottle is very strange. Clearly some intense targeted advertising is occurring for young boys to want $100+ bottles of cologne.

CK One/ CK Be were big in the late 90s/eariy 00’s at my high school along with Ralph Lauren perfume/cologne.

Acqua de Gio and Davidoff Coolwater at mine 2000ish.

How could I forget?! I can see those big signs they had at the department stores with the wet models😂

Teen boys are really into bougie designer brands right now as a trend, way more than the girls. Buying the cologne of these designers is an accessible more affordable way to be a part of the trend than most other items.

Anonymous wrote:I could have written this post. My 13yo is also newly obsessed with cologne. He has 2-3 nice bottles and has asked for either a Sephora/nordstrom card or a cologne on his list for his Feb birthday. I am talking $100-$180 bottles on his list.

Same here but a bit older (15 yo). Got him Sephora bag with samples and a card for a full size (turns out it was a good deal - got it at their 20% off sale and a full size is significantly more expensive than what I paid for it).

Agree, it must be all the TikTok and insta. First the beauty industry brainwashed little girls into thinking that they all NEED hundreds of dollars worth of beauty products on every day basis now they are getting to the boys, too.

It’s all the TikTok, instagram and YouTube slop they watch for 12 hours a day. Kids are being conditioned and programmed how to think and to want useless garbage. Every viral trend is inorganic.

It must be a coming of age thing. All my boys love smelly stuff, and my oldest (13 yo) is into cologne. It’s harmless, though we started with something from the drugstore and regretted it. He also wanted “fancy” cologne, so for Christmas we bought him a discovery set, which seemed more reasonable and doesn’t smell like synthetic vomit. Recommend teaching him to apply under his clothes and enforcing a rule that more than one squirt gets cologne timeout for 1/3/5 days. We emphasize that it should only be obvious to someone within his personal space and after one day of cologne timeout he has been pretty good about not over spraying. I refuse to allow AXE or body spray!

LOL. My son went through that phase, and now seems to have forgotten about cologne. I think it's one of the first stages of boys strategizing how to get a girlfriend.

I could have written this post. My 13yo is also newly obsessed with cologne. He has 2-3 nice bottles and has asked for either a Sephora/nordstrom card or a cologne on his list for his Feb birthday. I am talking $100-$180 bottles on his list.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Walk through any middle school hallway, it’s a right of passage

In the 80s and 90s? Absolutely. But I don't recall any of our now adult boys or their cousins wearing cologne in the 2000s or 2010s. This is coming out of nowhere. In the 2000s boys would maybe want those Axe body sprays or body wash. Those were only like $5! For a young boy to randomly request a $100+ bottle is very strange. Clearly some intense targeted advertising is occurring for young boys to want $100+ bottles of cologne.

CK One/ CK Be were big in the late 90s/eariy 00’s at my high school along with Ralph Lauren perfume/cologne.

Acqua de Gio and Davidoff Coolwater at mine 2000ish.

Anonymous wrote:Does he wear deodorant? If so, he might need to reapply in the afternoon.

Maybe somebody told him he smells.

This.

"Old Spice" deodorant / anti-perspirant now has many different aromas, have him get one of those instead.

I walk by a kid going to the bus stop every morning- I can smell him across the street and many minutes after he has passed 😂😂😂
I’ve heard from my daughters that this is very common

No

Does he wear deodorant? If so, he might need to reapply in the afternoon.

Maybe somebody told him he smells.

Anonymous wrote:Welcome to the cologne phase! Mine was into it for several months. During those few months i too became a cologne connoisseur.

Is it from that "Jeremy Fragrance" viral guy? Or something else?

This is a thing. My kid and his friends like to go to free skates (ice skating) and when we drop him off it’s just a sea of overly cologned teens.

Anonymous wrote:

Anonymous wrote:Walk through any middle school hallway, it’s a right of passage

Big diff between "bathroom Polo" like Carrie Underwood sang about and $150 bottle for a 12 yo. 12 yo boys should maybe want a specific Old Spice or Axe deodorant not randomly want to blow months of allowance on a bottle of cologne. This is some viral scam targeting young boys.

Global cologne market has 10x since 1995, so it's somehow more popular than ever? But every man I know seems to smell neutral. Cologne has a immigrant cab/uber driver bad reputation in my social orbit.