Anonymous wrote:My 14 year old loves it. It seems like it is a "clean girl" or "vanilla girl" aesthetic?

I read that as "wealthy white girl" aesthetic.

Their sweats, zip ups jackets, and hoodies are top notch quality, esp for the price. Some cute “going out tops” too.

The one size makes it easier to shop. My DD is 5’6 and was 155 and now 138 and has always been able to shop there.

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Anonymous wrote:

Anonymous wrote:It’s the one size gimmick. It’s the same trick Abercrombie used when we were kids. If you only make clothes for slender girls in the know, you become aspirational. For a while, they’ll get tired of it and move on to something else.

Yes, they have only one size I but some of it is super baggy! Believe it or not, I’m a 150 pound 40-something year old woman and I bought a cute sweater from there recently

My daughters who are 14 and around 85 pounds like their clothes because it’s one of the few stores where they can fit things that actually fit them. Most other stores have clothes for people my size and it is huge on them.

+1 I think that’s what a lot of people are missing. It’s clothes for teens and tweens, essentially. I went through a years long awkward phase as a tall but “late bloomer” tween/teen where girls sizes were too short and too juvenile, but even size 1 juniors was too big and didn’t fit right. Never mind even the smallest Misses/Womens sizes - huge! And not age appropriate for a girl, they were styles for adult women going to jobs. AND, that was back in the day when juniors clothes were a lot harder to find.

Anonymous wrote:I’m 5’6, 114lbs at age 45, that is to say I was a slim teen. So I went to the website assuming people were making too big a deal of the clothes being for skinny girls…

Holy cow.

These are some of the most underweight looking models I have ever seen! Knowing that the camera adds 10 lbs, I wonder what these girls look like in person. Yikes. Definitely would steer a teen daughter away from that place.

I just went to the website and zero idea what you are talking about. The models look like my daughter. She definitely does not have an eating disorder.

My 110lb 15yo daughter loves the store because the shirts are affordable and flattering on smaller body types. That being said, the sweatshirts and sweatpants are very baggy and are definitely size large.

I’m 5’6, 114lbs at age 45, that is to say I was a slim teen. So I went to the website assuming people were making too big a deal of the clothes being for skinny girls…

Holy cow.

These are some of the most underweight looking models I have ever seen! Knowing that the camera adds 10 lbs, I wonder what these girls look like in person. Yikes. Definitely would steer a teen daughter away from that place.

Anonymous wrote:

Anonymous wrote:It’s the one size gimmick. It’s the same trick Abercrombie used when we were kids. If you only make clothes for slender girls in the know, you become aspirational. For a while, they’ll get tired of it and move on to something else.

Yes, they have only one size I but some of it is super baggy! Believe it or not, I’m a 150 pound 40-something year old woman and I bought a cute sweater from there recently

My daughters who are 14 and around 85 pounds like their clothes because it’s one of the few stores where they can fit things that actually fit them. Most other stores have clothes for people my size and it is huge on them.

This.

For the price, the quality is actually really good. They have lots of basics. I don’t really understand the issue people have with Brandy. Ok the one size thing but everything really does vary - like the bottoms are usually too big for my size 0 girls and I fit many things there as a large. And yeah some tops are teeny. Did people think a store meant for teens isn’t going to be mostly small fitting?